Make Twitter One of Your Content Promotion Channels
Social media is a valuable tool for identifying influencers and activating and converting members of your audience. Twitter in particular is one of the most influential content and social media channels, blending a dynamic of your personal life and professional persona. Polish your profile, plunge into the Twittersphere, and marketing results accumulate over time.
Use visuals: Tweets with visuals get more engagement.
Find the right time: The endgame is to get as much exposure and engagement as possible. Analyze the most happening time for your audience to maximize results.
Stay consistent: You are only as good as your last tweet. Businesses with inactive or spotty accounts will be interpreted as dead or dying. Results take time, so stay active over the long haul. It takes commitment, but you wouldn’t expect to go to the gym for a week and lose thirty pounds.
More important than the number of followers you gain is the volume of interactions you have with relevant people. That’s how you stand out from the fire hose stream of updates.
Maximize Social Business does what it says it does. Go read and retweet Chessman’s original piece below.