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Engage Influencers on Social with Content Curation

TopRank Marketing Blog

TopRank's Caitlin Burgess shares best practices for identifying, managing, engaging, and activating your social media community. Of the seven tips, one is particularly meaningful:

Do some research and create a list of 10-20 people to start with. Connect with them on all of their social channels and subscribe to their blog feeds. From there, spend a few minutes each day interacting with them through sharing your own thoughts on their posts or sharing their posts with your audience. The caveat here is to make sure your interaction makes sense. Don’t force it. Look for an opportunity to add some value.

This hack includes a few core steps in the process of content curation excellence. 

Once you have a list of core people you want to get involved with, start engaging with them as Burgess suggests. But don't be afraid to go above and beyond with curation. Take some of their original ideas and go further: agree with them, disagree with themor maybe just elaborate on their ideas.

By curating your influencers' content, it can take less time to achieve your goals; such as developing a working relationship with them and borrowing their audience. You can also promote this curated content to other channels to reap even further benefits from content curation.

Read Caitlin's original article below for more ways to boost your social media community management.

Mentions: Social Media Marketing Social Media Examiner