Six Ingredients for a Content Marketing Death Potion
Content marketing efforts can fail for a number of reasons. This post outlines specific ingredients for a content marketing death wish, and also provides tips on how to avoid this deadly potion. Curating third party content is one way to steer clear of this disaster. Fortunately, marketers are planning on curating more content in the future.
Almost 1/3rd of marketers today are creating 90% or more of their own content, while hardly curating or syndicating external content. The good news is that this number will drop to about 10% of marketers in the next 6 to 18 months as more companies increase their use of curated content to complement their created content. This will enable them to better engage with their audience in a less egocentric manner, not to mention getting more return from their content marketing investment."
Ingredients for a content marketing death wish include little promotion and lack of innovation. Take a look this post to find out all of the ingredients and learn how to avoid these pitfalls.