Curation Drives Startup Success
Content curation is proving to be a successful tactic in companies of all sizes. 360Chestnut, a green energy startup in Cambridge, MA, has seen increased engagement directly resulting from the implementation of curation in their content marketing strategy. Harold Simansky, 360Chestnut's CEO, reviews the results.
“We’re getting a much higher quality of visitors to the site as a result of great content. We’ve seen a 40 percent increase in marketing leads since Curata’s installation,” says Simansky. The startup has also seen at 20 percent increase in Twitter followers due to the increase in content.
Using a content curation platform to publish on relevant, quality information on a consistent basis is helping 360Chestnut reach a wider audience and spreading brand awareness.