Also written by Michael Gerard:
Content Marketing and Native Advertising - how do they fit?
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SAAS Insights for CMOs: David Skok Talk

This post is a wrap up and insights of a talk hosted locally here in Cambridge by the MssTLC. David Skok discusses the following topics: the value of having a CMO at a small company, what is an A+ CMO, and advice for today's marketing executives to improve their skills.