Most Marketers Are Curating Content, Whether They Know It Or Not
CMSWire cites Curata's market reports on content curation. They conclude that regardless of whether you call it curation or aggregation, it has a strong role to play for marketers:
Overall, if companies are sharing content with the intent of promoting their thought leadership, who are we to complain about what they're calling it? But it stands to reason that, with a little more awareness about what content curation is, those who do it could have access to better tools and best practices — which would help them become more efficient.