1. HiveFire, Inc. Changes Name to Curata

     HiveFire, Inc., a leading online content marketing technology company, has changed the company's name to Curata. The name change, effective immediately, reflects the company's focus on advancing content curation -- the practice of finding, organizing and sharing online content -- and more closely aligns with the company's flagship content curation technology solution, which goes by the same name.

    Curata, which was launched in 2007, has roughly doubled revenue and its number of customers in the past year alone and counts U.S. Concrete, Thermo Fisher Scientific and Kelly Services among its customer base. 

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    1. Today's name change marks an exciting new era for Curata.
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