If you're at Content Marketing World this week, networking will be top of mind. However, making friends with a room full of strangers can be easier said than done. Luckily LinkedIn is a great professional networking option for post-event outreach.
HubSpot's Amanda Zantal-Weiner argues against overlooking the platform:
With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful—especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.
For anyone who isn't using LinkedIn to network effectively, consider the following tips to take your efforts to the next level.
- Check out who's viewed your profile and view other people's profiles. This is a great way to get your name in someone's head before sending an InMail.
- Create your own industry-related group, and join groups related to your industry.
- Make sure your profile is up-to-date and complete. Add any necessary links to your website and blog. Make sure your profile includes a background image, endorsements, and any other special features that apply to you.
For more advice on maximizing your post-event outreach, check out Zantal-Weiner's complete article below.