Over half of people online watch videos daily. Fifty nine percent of executives prefer video to text. Fifty one percent of marketers name video as the marketing format with the best ROI. Viewers retain 95 percent of a message when they watch video compared to 10 percent when reading text.
Unfortunately, a high quality video can be expensive and time consuming to produce. But video that works doesn't need to be either.
TopRank Marketing blog's Joshua Nite elaborates on the importance of video:
It’s extremely likely that your target audience wants video content. Brands that create useful, engaging video will quickly surpass their competitors who don’t. So whether your brand sells baby strollers or enterprise-level cloud-based SaaS solutions, it makes sense to get into video.
To create successful videos for your marketing team, you need to incorporate video into your content marketing strategy. While this may seem obvious, it prevents you creating random or unplanned videos.
Try creating videos where audiences don't mind low production values. This includes live-streaming videos, vlogs, and explainer videos for social. While higher production value videos are a nice-to-have, substance matters more for the above video types.
For more on creating videos that work with little time and little budget, check out Nite's complete article below.