Search engine optimization is important for creating a successful blog post. Without ranking on Google, you're unlikely to generate a steady stream of traffic to your content. According to Imforza, 93 percent of online experiences start with a search engine, and 75 percent of searchers never scroll past the first page.
Unfortunately, many writers see SEO as confusing, or a hindrance to their writing. Caitlin Burgess at the TopRank Marketing Blog explains why this doesn't need to be the case:
You don’t need to (sic) fanciest tools or a dedicated background in SEO to craft great SEO-driven content. Below are a handful of helpful research tactics you can use to make the most of your time and create a content plan that’s flush with solid topics.
These tactics include:
- Search incognito for your target keywords. Google personalizes search results based on geography and search history. This will give you a clearer idea of what you're actually ranking for.
- Use the Google Adwords Keyword planner tool. This provides volume estimates, competitiveness, and relevancy to help you decide where to focus.
- Study your evergreen content. Look at high-performing content you've already created to help determine which keywords are working, as well as ideal style and length.
For more on making your writing SEO friendly, check out Burgess's complete article below.