HubSpot's Raj Chander explains how this is impacting writers' mindsets:
In late 2015, a Gartner report predicting that 20 percent of all business content would be machine-generated by 2018 led to a string of articles proclaiming the death of writing jobs. High profile advocates of writing rushed to the medium's defense soon after, but it didn't curb the worry: HubSpot's recent State of Inbound 2017 report indicated that many marketers who earn a living from writing and editing are afraid their careers will "diminish more and more with [the rise of] video."
Many of these concerns are, for the most part, unfounded. The role of writing will change in marketing, just as it's adapted for the stage, radio, and blogs. Video needs writing to create a compelling story. Research by Quartz shows that in-depth white papers and articles are still highly valued by company decision makers.
To continue succeeding in a content marketing career, writers should fine tune their craft and track changes in the industry. Networking helps you keep a finger on the pulse of the content marketing world.
For more on how video will impact content marketing careers, check out the full article below.