We are inundated with ads. The average consumer sees between 4,000 and 10,000 ads a day. And we tune them out.
Permission marketing is a solution to this problem. This marketing strategy requires the consent of the individual you're marketing to before contacting them.
While more difficult than traditional marketing, it's easy to see the benefits. PureB2B contributor Johanna Rivard explains why permission marketing exists:
For more on the pros and cons of permission marketing, see Rivard's complete article below.