1. Should You Incorporate AI in Your Content Marketing?

    Should You Incorporate AI in Your Content Marketing?

    Over 63 percent of consumers are already using artificial intelligence (AI) and don't realize it. From IBM's Watson to Google's RankBrain, artificial intelligence is here to make your life easier.

    This is especially true for marketers. Sophia Bernazzani of HubSpot elaborates:

    When processes are optimized and made faster by technology, not only can businesses achieve better outcomes, but humans also have more time freed up for critical thinking, data analysis, and long-term planning when they aren't bogged down with more rote tasks.

    Some ways marketers can use AI to simplify their lives include website design, content marketing, content curation, search, and marketing automation.

    While AI can make your life much simpler, it's important to remember AI isn't right for everyone. Make sure to weigh out the possible costs, benefits, and time savings before investing in AI software.

    AI development is still only in the early stages of marketing applications. We recommend keeping an eye on companies creating AI programs to solve common marketing problems. Adopt AI software when a solution that's right for you is complete.

    For more examples of AI in marketing, read Sophia Bernazzani's complete article below.

    Read Full Article

    Login to comment.

  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Topics Mentioned

  4. Authors