Create a video, start influencer campaigns, publish high-quality long-form content.
Sound tips that will help optimize your content marketing efforts. But while these are great tactics, most of us only hit two of content marketers’ top two priorities for 2017. That would be creating more engaging content (72 percent), and getting a better understanding of what content is effective and what isn’t (65 percent).
Alex Jasin at the SEMRush blog explains one strategy for optimizing your efforts:
One of the biggest mistakes content marketers make is neglecting to clearly connect their content marketing strategy to their sales funnel. They treat content as if it’s a magical pill that will instantly generates mountains of new sales and passionate customers. Effective content marketing requires a clear vision for how new content will move potential customers into and down the sales funnel.
Here are a few things you can do to start tying your content back to sales. Use technology to start tracking your content directly to revenue, and use that data to inform future creation decisions. You can either purchase marketing software to do this for you, or you can make the calculations on your own.
Another solution is to set up regular meetings between marketing and sales to determine what content your team needs to create and get feedback on what is and isn't working.
For more fast, effective options for improving your content marketing efforts, check Jasin's full article below.