1. Your Content Marketing is Outdated - Here's Why

    Your Content Marketing is Outdated - Here's Why

    Content marketing best practices constantly change with new technology and audience preferences. In the past few years, organic social reach has waned, personalized content and account-based marketing have risen, while video and visual content forms are now the norm.

    Priyanka Desai, founder of iScribblers, describes how self-centered content marketing no longer works:

    Your content should be valuable and customer-centric. As a brand owner, you might be tempted to focus on topics that interest you the most. However, they might not interest your audience or might not be useful to them.

    While this is good advice for content marketers, selfish content marketing isn't something that's outdated. It's never been a best practice. According to a LinkedIn Marketing Technology report from 2014, the top three things that make content effective are:

    • Audience relevance (58 percent)
    • Engaging and compelling storytelling (57 percent)
    • Triggers a response or action (54 percent)

    Another changing best practice is the idea that more content is better. Organizations should publish consistently enough to remain front of mind, but content quality and usefulness are more important to your audienceand Google—than volume. 

    Check out Desai's complete article on outdated content marketing practices below.

    Read Full Article

    Login to comment.

  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Topics Mentioned

  4. Authors