Social media is, undoubtedly, and important part of most marketer's digital strategy. According to Social Media Examiner, 91 percent of marketers believe social media is important to their strategies.
There are, however, some road blocks. Most marketers (59 percent) don't know how to measure social media ROI. Social media is changing rapidly and consequently, creating a succinct, written strategy is difficult.
Caitlin Burgess, contributor to TopRank Marketing Blog, believes creating this written strategy is the first place to start in creating a successful social media marketing program.
As any successful marketer will tell you, the road to success begins by physically documenting your strategy. As for what needs to be included, below you’ll find some essential elements to consider.
The first few steps in creating a successful social media marketing strategy are very similar to creating a successful content marketing strategy. Look at your brand's value proposition, define your goals and analyze your audience. Having a clear vision and understanding of who your marketing to is the key to successful social media marketing.
From there, you can develop a clear strategy including your posting frequency, channel mix, content variety and more.
For more details on how to figure out your posting frequency, channel mix and other details behind your social media strategy, check out Caitlin Burgess's complete article in the link below.