1. How Will Artificial Intelligence Impact Content Marketers?

    How Will Artificial Intelligence Impact Content Marketers?

     

    Artificial intelligence is becoming increasingly prevalent in everyday life, from Siri to Google to Netflix. ‘Intelligent agents’ or AI will destroy six percent of all jobs in the US by 2021, according to Forrester Research. So it's easy to see why some wonder what artificial intelligence (AI) can do for marketers, and if the marketing profession is in jeopardy.

    TopRank Marketing CEO Lee Odden had this to say about how artificial intelligence could impact marketing: 

    Outside of considering all the ways AI and machine learning could help with extracting insight from large amounts of data and the ongoing optimization, my big takeaway from the demo was that as with all industries that change, those that adapt will survive and thrive. Those that don’t, won’t.

    AI could help marketers flourish in many areas where rapidly synthesizing, analyzing, and acting on data is beneficial to results. This includes subject line testing for emails, other forms of A/B testing, PPC and paid ads online, and recommended content on your website and blog.

    While there are many areas where AI can help marketers, it is unlikely to entirely eliminate the marketing profession. Marketers infuse creativity and provide a human aspect to marketing. Much like self-driving cars, human participation in marketing is integral to its success. 

    Odden has more on cognitive thinking and how AI will impact marketers in the full article below.

    Read Full Article

    Login to comment.

  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Topics Mentioned

  4. Authors