Google reports more mobile searches than desktop searches. While mobile devices account for 60 percent of online traffic, they contribute to only 16 percent of online purchases. With these figures in mind, it's easy to understand why content marketers need to focus on their mobile content marketing strategy.
Joshua Nite at the TopRank Marketing blog has this to say about the importance of mobile to your content marketing strategy:
It’s clear that the future of content consumption will increasingly be on mobile devices. There’s definitely still value in long-form content for users to settle in with on desktops. But your content strategy should include a healthy dose of mobile optimized content.
Here are some things to consider when creating content with mobile in mind.
- Your audience is between activities. People check their phones while they're on the subway, cooking dinner, or waiting in line at the store. This means they have limited time and attention span. Combat this by providing value in your content early, keeping it short, and including a CTA near the beginning of your content.
- Your audience is restless. Include headers and eye-catching images for easy scrolling.
- Your audience wants to be entertained. Make sure your content is engaging. Some great ways to differentiate include animated video, interactive quizzes, and infographics.
For more tips on reaching a mobile audience, read Nite's complete article below.