Consumers reside on social media platforms. 90% of young adults aged 18-29 are on social. It’s where they consume content and engage with brands.
For this reason, marketers should leverage social media to grow their brand. As a marketer, growing your social media audience can improve your professional credibility, increase the visibility of your content, and allow you to share opinions with other thought leaders in your industry.
Here are a few quick tips for improving your social media presence.
Staying authentic on social is a key to success. Susanta Sahoo, a guest contributor on the Atomic Blog, elaborates:
Being honest and keeping it real is the most important component of connecting with your loyal fan base. As Seth Godin said in one of his interviews, having a massive fan base on social media is useless unless there was a deep connection between the brand and its followers.
Here are some other tips for optimizing your social strategy:
- Select social media technology that helps with efficiency and productivity
- Spend some time engaging one-on-one with your audience members
- Make sure your audience is narrow enough that you feel like you can truly impact them with your content
For more on social media optimization, read Sahoo’s complete article below.