Employee engagement and content sharing boosts the reach of your content. In fact, according to MSLGroup, brand messages extend 561% further when shared by employees versus official brand social channels.
Dan Steiner, technology entrepreneur, author, marketing consultant, and CEO of security firm Online Virus Repair Inc., shares the example of a company that successfully used employee engagement to optimize their marketing efforts:
One of the most inspiring examples of a company using the creative power of employees outside of the content team is Johnsonville, the Wisconsin-based sausage maker. The company asked its employees to help tell the brand story, and more than 100 employees responded to an open call. One of the results: Several awesome commercials were created, such as “Regular Speed Chase” by Brett and “Jeff and His Forest Friends” by Jeff.
Some things you can do at your company to start increasing employee involvement with your content include:
- Talk to leadership: Schedule a meeting with leadership to get them on board with the benefits of employee involvement in marketing.
- Email, meet with, or message other employees: Set up regular communications with your company's employees to encourage submitting ideas, sharing on social and creating new content.
- Curate employee content: Check out employees' Instagram accounts as well as other social platforms. There might be a picture or post that's worth sharing on your company's social channels.
Read Steiner's full article on how to use employee engagement below.