Sure, the internet is a vast sea of content. And the water level rises every day. But so does the discernment level of the average content consumer (read: all of us). We’re not satisfied with slapdash information anymore. We won’t waste our time reading if your page looks uninviting. You won’t get our clicks if your headline promises nothing in exchange. We’re not satisfied with junk content. Our content palates are more sophisticated than they used to be. This may seem like disheartening news.