Content marketing is expanding at an incredible rate, with new content being added by companies you would never think even had a content marketing department. Curata recently did a study showing 75% of businesses are looking to increase their content marketing investment in the next year. Some companies are trying to scale their content marketing globally—a huge challenge.
Rebecca Lieb has some interesting examples of key things she's learned to take into account when scaling globally. She advises:
The need for content is universal, but each region, country and locality in which a brand operates has specific needs that are unique to their language and culture, and often other requirements, such as legal. You can divide these needs into three buckets that are core components of any content marketing strategy: teams, tools, and channels
This is a strong breakdown of what any content marketing campaign should focus on, as these three things determine the speed and quality with which you create content. A great resource for establishing an effective strategy is Curata's Content Marketing Pyramid, which takes these three components into account. Read the rest of Rebecca's post below to see how you can scale your content marketing up to global domination.