Content Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility Written on the 22 June 2016 by Charles Allen The easiest way to create content? Curate it. And in the process, build your online influence, authority, and visibility. Content curation is becoming an increasingly essential component of effective content marketing. The truth is, it's nigh on impossible to create all the content yourself that you need in order to sustain and build your online visibility.