1. Top Content Marketers’ Secret Weapon? PPC

    Top Content Marketers’ Secret Weapon? PPC

    Pay per click—a.k.a. PPC.

    It may sound like the opposite of everything we’ve ever learned about content marketing. That’s an inbound marketing tactic that provides value in exchange for more meaningful relationships with audiences, is organic in nature, and therefore couldn’t possibly have anything to do with paid media, right?

    Not so fast.

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