It's easy to think of our own content as far superior to our competitors. And yet, all our competitors undoubtedly think the same thing—that most content in our niche is poor—and that theirs is the exception.
How can you set aside your biases to objectively determine whether or not your content really is as good as you think? Neil Patel at QuickSprout writes,
Being your own toughest critic will help you create great content that will win over your readers.
To that end he has developed an excellent checklist of the essentials of good content, with six questions to ask yourself before publishing any piece of content.
Writing well is hard. There are times when the zeal fades, and your creative energy feels all but gone. Reason to keep posts short and sweet, right? Wrong. Writing just for the sake of writing doesn't do you or your audience any good—and the answer may be, counterintuitively, to increase your post length. Discover The Secret to Writing Long Form Content, and click on the link below for Neil's six tips for ensuring your writing is cutting the mustard.