Recently, I was able to interview Lawrence Coburn, an original founder of RateItAll, who has been obsessing about social media combined with consumer ratings since the 90’s. He is a frequent public speaker on topics related to user generated content, SEO
, and social media distribution. He sat on a panel at the Online Marketing Summit in San Diego with our president, Arnie Kuenn, a couple of weeks ago, and his insight into content strategy in my opinion is invaluable. In this interview, Lawrence discusses content strategy, viral content curation and his organization RateitAll.