If you've read any posts discussing recent marketing trends or predictions, then you know that mobile marketing is no longer the future - it is the present! Brands must now ensure content is optimized or even designed for mobile devices. Many B2C companies have been paving the way with stellar, visually appealing content. But, how can B2B marketers keep up? This post offers up three ways to optimize your B2B mobile marketing. One tip? Create videos and share them on social media.
The best part about this technique is that it also turns social media into a clear lead generation channel for you. Many of the paid hosting options allow for calls to action to be used in the video, so you can ask for a social follow or even an email address right there within the social channel. This allows you to obtain the B2B engagement you are looking for on both your mobile and social channels."
This is a great post for anyone looking to brush up their 2015 mobile marketing strategy. For additional assistance in planning your marketing mix, download Curata's eBook, How to Feed the Content Beast.