In the digital age, many marketers assume that content must be short and to-the-point in order to grab the attention of readers. But, Joshua Stemie argues that there is still a place for long form content marketing, highlighting recent research studies:
Aside from anecdotal evidence of the benefits of long form content, more scientific research shows that long form content is beneficial for SEO and can lead to increased conversions. In a now Internet-famous experiment, the folks who make the project management software Basecamp tested a long form version of one the homepage for their Highrise product and saw a 37% increase in results. Digital marketing expert Neil Patel experienced similar improvements in conversion results when he ran an A/B test using long form vs. short form content on his homepage."
This proves that when long form content is done right, it can considerably increase SEO and conversion rates. Stemie later concedes that at times, long form content has adverse results, so it is important to create this content with specific goals in mind. Read his full piece for further instructions.