Many brands, 71%, are stepping up their content marketing game by increasing their budget this year. However, not all of these marketers understand how to properly leverage content to provide value for their audience.
Content for readers cannot just be repurposed internal assets, consist of only your brand’s opinions or be rephrased material from other sources in your industry. Successful content must be relatable for your audience.
It's important to craft content with your customers and potential buyers in mind. What are their goals and interests? How can you help them overcome challenges? Always write high quality and relevant content in order to find success and drive qualified leads.