1. Content Marketing for an International Audience

    Content Marketing for an International Audience

    We need to be more mindful of our content when it comes to publishing for a global audience, according to author Sarah Mitchell in this article originally published on Content Marketing Institute. Mitchell states that many marketers are unprepared to tap into the potential of these international readers. So, how can we prepare when tools like Google Translator don't make the cut?

    A professional translator can ensure the trust you’ve built for your brand is not damaged by awkward missteps.

    Using local translators in each country you're optimizing content for can ensure that not only your translation is correct, but also your localization. Localization of content means taking colors, holidays and cultural ideals into consideration for an audience. Have in-country professional translators approve created and curated content before publishing to an international audience. 

    Read Full Article

    Login to comment.

  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

    Curata find the content on your chosen topic and intelligently optimizes based on your content needs.

     

    Want to see how Curata and keep your content flowing?

  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

     

  3. Quotes

    1. It's important to value the local point of view.
    2. The big question is how do you apply your global mindset to create content that works across cultures without building a huge team or relying on just translations.
  4. Topics Mentioned