1. Recent Articles

      1. Four Silver Bullets For Creating More Content With Less Budget

        Four Silver Bullets For Creating More Content With Less Budget

        The top concerns of B2B marketers right now are: creating enough content, and lack of budget, according to the latest data from Content Marketing Institute and MarketingProfs. As Nick Westergaard relates, "the struggle is real for marketers everywhere!"

        Instead of getting frustrated, Westergaard advises content marketers to get scrappy and embrace having to do more with less.

        He's come up with four tips and tricks that epitomize the scrappy mindset required for effective content marketing. Rather than burn out trying desperately to always come up with fresh original content, these hacks can comfortably ensure a steady stream of high ...

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      2. Don't be a Marketing Monologuist

        Don't be a Marketing Monologuist

        In today's world, if marketing is too egocentric—when it's all about your company and what you're trying to sell—customers tune out, fast. So for those who feel they're constantly reaching out with content and aren't getting a response, maybe it’s because they’re monologuing, rather than trying to create a dialog.

        Joshua Nite has a few suggestions for putting the conversation back into content marketing:

        If you really want to start a dialog with your content, snap shut your flip phone and shut down the brand-centric talk. Find out what your consumers ...

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      3. Overcoming The Three Biggest Writing Challenges

        Overcoming The Three Biggest Writing Challenges

        For content marketers, sometimes sitting down to write content can be a major stumbling block. Brian Clark asked his colleagues at Copyblogger about theirs, and found the three biggest writing challenges are often: 1) how to get started, 2) how to cut the fluff, and 3) how to finish.

        These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing. 

        Clark has developed a five-step process that helps clarify your objectives, which helps clarify your writing. It also also helps you begin—and finish ...

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      4. Agile Marketing: Just Another Buzzword?

        Agile Marketing: Just Another Buzzword?

        Is agile marketing just another marketing buzzword, or do those adopting the philosophy know something the rest of us don't?

        Agile marketing is merely a measure of how efficient your organization is at achieving your marketing goals, says Sajeel Qureshi. It derives from ‘Agile Development;’ a term used by software developers to describe the process of fixing or ‘enhancing’ apps quickly after their real-world users complain about something.

        Agile marketing teams provide a lot of strategy and (theoretically) results to their stakeholders. They are really good at coming up with big ideas and then explaining the opportunity behind those ...

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      5. Where Are Your Social Media Marketing Weaknesses?

        Where Are Your Social Media Marketing Weaknesses?

        It's always good to take stock of your strengths and weaknesses on a regular basis. Christine Polewarczyk of SiriusDecisions has developed a B2B social media readiness framework for performing a gap analysis to find any weaknesses in your social media foundation. Some of the key components marketers should assess themselves against include:

        Measurement: define goals and KPIs upfront to inform planning and execution, and the metrics to measure and benchmark over time.

        Localization strategy: while some social posts are region-specific, B2B organizations can often leverage centralized tools and content across multiple locations and languages.

        Content strategy: a lack of ...

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      6. How to Beat the Competition With PPC

        How to Beat the Competition With PPC

        PPC is big bucks these days: nearly 60% of respondents to Hanapin Marketing’s State of PPC 2016 study spent over a million dollars on pay-per-click (PPC) marketing.

        However, it's not uncommon for some marketers to have a PPC campaign all set up, excited for the influx of leads to eventuate—only to become frustrated that PPC isn't living up to what it promised. Then we're stuck trying to figure out what went wrong.

        A little digging into the data shows a simple truth about PPC: it's much more complicated than it looks at first glance ...

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      7. Think Past Immediate Sales for Content Marketing Goals

        Think Past Immediate Sales for Content Marketing Goals

        Investments in content marketing are not always the fastest to bear fruit—it may take months or sometimes years before your efforts show results.

        C-suite executives aren't always ready to wait around that long to see results. So how do you shift mindsets to realizing not all marketing is about immediate sales? Rezwana Manjur at Marketing Magazine showcases the example of Anna Bory, GM of Audi, who says that for luxury brands, content marketing cannot always be about sales—sometimes it is about brand awareness. And not all campaigns and content initiatives need to always go viral, so it ...

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      8. Elevate your Content Curation with a Knowledge Discovery Program

        Elevate your Content Curation with a Knowledge Discovery Program

        Delivering consistent content to readers is a struggle for marketers. Deciding on the frequency and quality of your posts is a key reason why it's a struggle. Content curation can fix this dilemma by allowing you to share other blog posts with your readers. In fact, one study shows 82% of marketers curate content

        With so many marketers curating on a regular basis, you need a way to stand out to your readers and deliver content they need. Meaghan Moraes explains how using a knowledge discovery program can do just that. Meaghan says:

        Knowing that you need to curate ...

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      9. How to Take Your SEO to the Next Level

        How to Take Your SEO to the Next Level

        The importance of effective SEO just keeps increasing in the marketing world. More marketers find themselves fighting harder for the top spot when it comes to search engine results. And as Neal Schaffer has shown, embracing social media is not only a great way to promote your content and get your brand more visibility—it can boost your page rank too.

        Stoney deGeyter offers some additional insight about amplifying your SEO in a recent blog post. Stoney mentions the importance of preparing beforehand and knowing what your content strategy is. He advises:

        ... the important thing here is to have an ...

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      10. Are You Part of The Content Marketing Echo Chamber?

        Are You Part of The Content Marketing Echo Chamber?

        One of the biggest challengers for content marketing is the simple act of publishing enough content. Because of this, content marketers have a habit of falling back on what they know, and in the process, have busily created a cottage industry of meta-content marketing: content marketers writing about content marketing so that other content marketers can read it. Patrick Armitage at BlogMutt recounts his realization that he had fallen into a trap of self-promoting simply because everyone else in the content marketing space was doing it.

        We spent precious marketing dollars paying an outside agency to help promote BlogMutt’s ...

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        Mentions: B2B marketing
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    1. Content Curation Insights

      1. Rand Paul: Accusations of Plagiarism

        Rand Paul: Accusations of Plagiarism

        The recent plagiarism accusations against Kentucky Senator Rand Paul highlight an important aspect of content curation: attributing sources. Buzzfeed reported that a piece Paul wrote for The Washington Times about mandatory minimum sentences contain three paragraphs that were allegedly copied almost verbatim from an op-ed written by a senior editor at The Week. Paul’s other works including speeches, book, and congressional testimony may also contain sections that may have been copied from other sources.

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      2. Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Content curation is popping up in all kinds of industries. We sat down with Craig Zabodijnk, Marketing Manager at DPT Labs to discuss how content curation has proven to be a successful marketing strategy and powered their customer relationships.

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      3. Content Curation: Copyright, Ethics & Fair Use

        Content Curation: Copyright, Ethics & Fair Use

        Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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      4. Content Marketing: Make it Work - Your content marketing questions answered.

        Content Marketing: Make it Work - Your content marketing questions answered.

        Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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      5. Do iFrames and Share Bars Help Retain Curation Traffic?

        Do iFrames and Share Bars Help Retain Curation Traffic?

        Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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      6. Real-World Examples of Successful Content Curation

        Real-World Examples of Successful Content Curation

        "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava

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      7. Content Curation & Analytics: What to watch and what to ignore

        Content Curation & Analytics: What to watch and what to ignore

        Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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      8. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals  to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

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    2. Topics in the News

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    3. Quotes

      1. Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We've seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.
        By Russell Glass
      2. We created the piece because we think our entire industry is moving more towards long form, in-depth looks at interesting subjects and content that's visually appealing.
        By Darren Kingman
      3. Designers should already have an understanding of what works and what doesn't based on research and/or professional experience.
        By Jamie Dihiansan
      4. It's important to value the local point of view.
        By Rohit Bhargava
      5. The big question is how do you apply your global mindset to create content that works across cultures without building a huge team or relying on just translations.
        By Paolo Nagari
    4. Curators in the News

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