1. Recent Articles

      1. Connect with More Customers Through Content Marketing

        Connect with More Customers Through Content Marketing

        A common obstacle companies face when advertising a product or service is connecting with consumers. In addition, studies show that 75% of B2B buyers are relying more on content to research and make B2B purchasing decisions. Therefore, content marketing has become an essential aspect of the buyer's journey. This method gives way for companies to tap into the consumer's emotions and understand their needs and wants. It also allows marketers to better target their audience. In this article, Braveen Kumar shares 5 ways content marketing can help you better understand customers. One tip? Speak to your buyer's ...

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      2. Content Curation: Don't Trip on These Banana Peels

        Content Curation: Don't Trip on These Banana Peels

        With the demand for fresh content consistently increasing, companies are seeking new ways to keep up. Curation has become a valuable method for feeding this content marketing beast. However, in hopes of creating a more efficient system, some marketers tend to make mistakes by overlooking crucial steps of the curation process. Slipping on these curation "banana peels" may seem harmless at first, but could potentially leave a bruise on your content marketing strategy in the long run. In this piece, Mary Long analyzes three common content curation mistakes. One to avoid? Outsourcing oversight.

        You can (and probably should) outsource content ...

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      3. 4 Strategies to Overcome Writer's Block

        4 Strategies to Overcome Writer's Block

        Content marketing is an essential factor in achieving one's B2B marketing goals. In this market, customers look for content that is both entertaining and informative. This makes it that much more challenging for marketers to constantly come up with new content ideas. In fact, studies show that top challenges for B2B marketers include; producing engaging content and producing content consistently. In this article, Joshua Nite discusses four strategies to create quality content when experiencing a case of writer's block. The first step to overcoming this issue is starting with structure. 

        Take your complex topic and imagine what your ...

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      4. The Inseparable Trio: Social, Search & Content

        The Inseparable Trio: Social, Search & Content

        Alone, they are just marketing tactics, but together, they create an unstoppable machine. In order to execute a successful digital marketing strategy, companies must find a balance between three tactics: content, search and social. Content is responsible for creating value for the consumer. Search drives traffic and visibility to the content. And social media allows companies to share and distribute the content to their audience. In this article, Jim Yu analyzes the importance of these three methods and how to combine them for a powerful strategy. First step? Coordinate the goals of the marketing campaign. 

        Companies need to establish clear ...

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      5. The Remedy to Your Content Marketing Headache

        The Remedy to Your Content Marketing Headache

        Is producing consistent content becoming a dreadful process for your business? Content curation is one way to alleviate this headache. It is the effective and efficient way to find, organize and share content that helps support your brand's message. These six tips, by Heather Kingry, will show you how to ride the success of curation into the sunset. One key tip mentioned involves staying true to your audience.

        The quickest way to lose followers is to start spamming them with curated content they don’t care about. Actually, the quickest way to lose followers is to start curating political ...

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      6. 5 Content Tips to Shine Brighter than the Competition

        5 Content Tips to Shine Brighter than the Competition

        Content marketing is without a doubt a growing strategic marketing approach. The reason for this growth is its consistency and utility, which helps attract and retain customers. This explains why marketers are increasing their content marketing investment by 76%, as shown in our study. With such an increase in supply, comes great competition, and a smaller window of opportunity. These five tips, by Erin Feldman, are sure to help you personalize your content marketing strategy and stand out from the crowd. One tip? Focus on your niche.

        Content marketing often fails because it’s written with an “every man” in ...

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      7. The Secret to Standing out on Social Media

        The Secret to Standing out on Social Media

        When it comes to social media, content is shared at an unbelievably fast rate, limiting the amount of time each post remains under the spotlight. The secret to standing out? Visual Content. It enables readers to interpret content at a quicker rate than written content and is therefore more effective at reaching an audience. This is the driving force behind marketers increasing their use of visual content by 70%, as shown by a recent study. In this article, Andy Baxter discusses why and how to implement visuals into your strategy. One example he cites is the use of videos.

        A ...

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      8. 6 Strategies to Break out of Your Content Shell

        6 Strategies to Break out of Your Content Shell

        Our research shows that 55% of B2B marketers will be increasing their content marketing spend this year. Taking this into account, companies are looking for ways to prevail in such a competitive market. The question at hand is, what classifies content as successful? This infographic, by Julia McCoy, focuses on six key factors for measuring content success. One factor? Content curation.

        Most marketers are now utilizing content curation as a key component of their content marketing strategy. 56% of marketers say that quality content is their greatest content marketing challenge. Curation is a top solution for this challenge."

        To learn ...

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      9. Content Curation: Do More with Less

        Content Curation: Do More with Less

        Although studies show that 82% of marketers curate content on a regular basis, some PR and marketing professionals are still a bit hesitant about this marketing method. The fact of the matter is, content curation brings along efficiency and effectiveness. Through it, companies are able to save money and time while also meeting today's content demand. In this article, Beki Winchel discusses five reasons industry professionals should utilize content curation, including optimizing resources.

        Instead of being pressed to churn out more and more content, ask your marketing or social media team to find great visuals and stories online. Mix ...

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      10. Here's How to Find Top-Notch Content to Curate

        Here's How to Find Top-Notch Content to Curate

        According to a recent content marketing study, 82% of marketers curate content. It is clear that curation is important, but it is not always an easy task. The quality of available content to curate often depends on the industry. This is not to say that there are not some great posts out there; they are just waiting to be discovered. This article, by Nuno Figueiredo, explains what good content looks like, ways to find it, and how to share it. Believe it or not, your audience cares about other things besides your brand.

        If a brand wants to do a ...

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    1. Content Curation Insights

      1. Rand Paul: Accusations of Plagiarism

        Rand Paul: Accusations of Plagiarism

        The recent plagiarism accusations against Kentucky Senator Rand Paul highlight an important aspect of content curation: attributing sources. Buzzfeed reported that a piece Paul wrote for The Washington Times about mandatory minimum sentences contain three paragraphs that were allegedly copied almost verbatim from an op-ed written by a senior editor at The Week. Paul’s other works including speeches, book, and congressional testimony may also contain sections that may have been copied from other sources.

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      2. Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Content curation is popping up in all kinds of industries. We sat down with Craig Zabodijnk, Marketing Manager at DPT Labs to discuss how content curation has proven to be a successful marketing strategy and powered their customer relationships.

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      3. Content Curation: Copyright, Ethics & Fair Use

        Content Curation: Copyright, Ethics & Fair Use

        Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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      4. Content Marketing: Make it Work - Your content marketing questions answered.

        Content Marketing: Make it Work - Your content marketing questions answered.

        Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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      5. Do iFrames and Share Bars Help Retain Curation Traffic?

        Do iFrames and Share Bars Help Retain Curation Traffic?

        Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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      6. Real-World Examples of Successful Content Curation

        Real-World Examples of Successful Content Curation

        "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava

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      7. Content Curation & Analytics: What to watch and what to ignore

        Content Curation & Analytics: What to watch and what to ignore

        Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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      8. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals  to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

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    1. Join the Content Curators Group on LinkedIn

    2. Topics in the News

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    3. Quotes

      1. Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We've seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.
        By Russell Glass
      2. We created the piece because we think our entire industry is moving more towards long form, in-depth looks at interesting subjects and content that's visually appealing.
        By Darren Kingman
      3. Designers should already have an understanding of what works and what doesn't based on research and/or professional experience.
        By Jamie Dihiansan
      4. It's important to value the local point of view.
        By Rohit Bhargava
      5. The big question is how do you apply your global mindset to create content that works across cultures without building a huge team or relying on just translations.
        By Paolo Nagari
    4. Curators in the News

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