1. Recent Articles

      1. Content Marketing: Myths vs. Reality

        Content Marketing: Myths vs. Reality

        The internet is often a useful and informative tool to find out more about business strategies such as content marketing. However, with such large amounts of information out there, marketers can sometimes be mislead. It is key to seek answers from reliable and credible sources and make sure your strategy is being carried out under the right principles. In this article, Andy Betts clears up five content marketing myths. One myth? Producing more content gets better results.

        In order to stand out on the content battleground, simply producing more content is not enough. Content has to have a value to ...

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      2. Enhance Your Employee Advocacy with Content Curation

        Enhance Your Employee Advocacy with Content Curation

        Whether your company is expanding or downsizing, it is crucial to keep in mind the importance of employee loyalty and satisfaction. There are many different ways to keep employees happy, such as motivating them. In order to encourage employees, executives can share inspiring content that resonates with them. Curating relevant content can ultimately help your business develop a powerful employee advocacy program. In this article, Greg Tirico discusses some ideas to lift your employees' spirits and position them as key ambassadors. One idea consists of curating customer success stories that reflect the company's hard work.

        Great customers can inspire ...

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      3. Shocking Stats About Content Marketing Job Growth

        Shocking Stats About Content Marketing Job Growth

        According to recent studies, 76% of marketers are increasing investment in content marketing. This statistic is only one of many indicators of how quickly this industry is growing. In order to keep up with this developing trend, businesses are looking for qualified candidates to hire. This article, by Kerry Jones, discusses six shocking insights about the industry's growth. One insight? The number of content marketing jobs has increased by nearly 350% since 2011.  

        Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350%. This uptick in ...

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      4. Content Marketing: Discover the Power of Live Video

        Content Marketing: Discover the Power of Live Video

        Research shows that 90% of the information transmitted to the brain is visual. Successful marketers understand this and have implemented video into their content marketing strategy. A growing method of video marketing is live streaming. Through this technique, marketers can visually communicate important information, in real-time, to consumers and prospects. In return, it enhances the connection between the company and its audience.  In this article, Rachel Parker describes five ways to use live video for better consumer engagement. One way she suggests? Streaming live events.

        If your company is putting on an event — whether that’s a one-hour workshop or ...

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      5. Rev Up Your Social Media Engine with Content Curation

        Rev Up Your Social Media Engine with Content Curation

        When it comes to content marketing, there are two ways to generate content: creating content and curating content. Content creation can sometimes be costly and time-consuming. However, content curation can be a great alternative. With today's fast-paced social media world, content curation has become crucial to the online survival of many companies. In fact, studies show that over 73% of marketers curate content on social media. In this piece, Laura Faichild shares five tips to rev up your social media engine with content curation. One tip? Churn out newsletters.

        Newsletters are like a tap on the shoulder reminding your ...

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      6. 7 Tips to Stay Afloat With Content Marketing

        7 Tips to Stay Afloat With Content Marketing

        A recent study showed that 80% of marketers use blogging as part of their content marketing strategy. However, these marketers also deal with a lack of time and resources when it comes to creating content. The demand of content marketing can sometimes be overwhelming and create work overload. Having said that, it is crucial for writers to stop and catch their breath from time to time and remember that one high quality piece is worth much more than multiple mediocre pieces. This article, by Ali Luke, suggests seven tips to avoid drowning in the content sea. One way to stay ...

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      7. 6 Tips to Tackle Your Content Marketing Budget

        6 Tips to Tackle Your Content Marketing Budget

        Content marketing has proven to be one of the most effective ways to engage an audience in today's digital consumer market. Having said that, many companies stray away from this method because of the presumed cost. However, there are several ways of implementing a powerful content marketing strategy with a minimal budget. This article, by James Parsons, walks through six tactics to successfully running a campaign without hurting the company's wallet. One tip involves creating and scheduling content

        When you have an idea, a topic, a word count, it’s simple to go to a freelancer hub like ...

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      8. Earn a Standing Ovation with Content Marketing Humor

        Earn a Standing Ovation with Content Marketing Humor

        Who doesn't enjoy a good laugh? Humor is one of the most powerful ways to engage an audience and being humorous is a crucial trait of a successful content marketer. Adding wit to your content can help customers loosen up and relate to your product or service on a more personal level. This will also increase the chances of readers sharing your content, thus expanding your overall reach. In this article, Sajeel Qureshi discusses three ways humor can improve your content strategy.  One reason you should become a content marketing comedian? It makes you unique. 

        Most people think marketing ...

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      9. How to Grow the Content Garden of Your Dreams

        How to Grow the Content Garden of Your Dreams

        You have sown the seeds of content curation and have been patiently waiting for them to blossom. The truth of the matter is, just like flowers need more than just water to grow, content curation needs more than a few shares to generate noticeable results. On top of saving money and time, there can be additional benefits to curating content, if executed correctly.  In this article, Mark Woodcock explains four ways to care for and grow a content garden. One way is by becoming an industry expert. 

        As you put together curated collections, you can become a go-to resource people ...

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      10. Become the "Top Chef" of Content Marketing

        Become the "Top Chef" of Content Marketing

        The number of hungry consumers looking for fresh and relevant content is constantly increasing. Marketing chefs have to put together content marketing strategies to supply this excessive demand. When done right, content marketing can help marketers create delicious gourmet meals. On the other hand, without the right ingredients, content can come out cold and distasteful. This piece, by Ashley Zeckman, discusses 7 awesome ideas to help marketers generate exquisite content pieces. Zeckman proposes that marketers study what other chefs, outside of their industry, are "cooking."

        It can be easy to fall into a routine of strictly following what other marketers ...

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    1. Content Curation Insights

      1. Rand Paul: Accusations of Plagiarism

        Rand Paul: Accusations of Plagiarism

        The recent plagiarism accusations against Kentucky Senator Rand Paul highlight an important aspect of content curation: attributing sources. Buzzfeed reported that a piece Paul wrote for The Washington Times about mandatory minimum sentences contain three paragraphs that were allegedly copied almost verbatim from an op-ed written by a senior editor at The Week. Paul’s other works including speeches, book, and congressional testimony may also contain sections that may have been copied from other sources.

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      2. Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Content curation is popping up in all kinds of industries. We sat down with Craig Zabodijnk, Marketing Manager at DPT Labs to discuss how content curation has proven to be a successful marketing strategy and powered their customer relationships.

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      3. Content Curation: Copyright, Ethics & Fair Use

        Content Curation: Copyright, Ethics & Fair Use

        Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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      4. Content Marketing: Make it Work - Your content marketing questions answered.

        Content Marketing: Make it Work - Your content marketing questions answered.

        Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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      5. Do iFrames and Share Bars Help Retain Curation Traffic?

        Do iFrames and Share Bars Help Retain Curation Traffic?

        Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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      6. Real-World Examples of Successful Content Curation

        Real-World Examples of Successful Content Curation

        "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava

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      7. Content Curation & Analytics: What to watch and what to ignore

        Content Curation & Analytics: What to watch and what to ignore

        Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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      8. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals  to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

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    1. Join the Content Curators Group on LinkedIn

    2. Topics in the News

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    3. Quotes

      1. Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We've seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.
        By Russell Glass
      2. We created the piece because we think our entire industry is moving more towards long form, in-depth looks at interesting subjects and content that's visually appealing.
        By Darren Kingman
      3. Designers should already have an understanding of what works and what doesn't based on research and/or professional experience.
        By Jamie Dihiansan
      4. It's important to value the local point of view.
        By Rohit Bhargava
      5. The big question is how do you apply your global mindset to create content that works across cultures without building a huge team or relying on just translations.
        By Paolo Nagari
    4. Curators in the News

      There are no recent curators in the news.

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