1. Recent Articles

      1. 5 Tips to Create a Data-driven Content Marketing Strategy

        5 Tips to Create a Data-driven Content Marketing Strategy

        Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention.

        It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert.

        Conversion, in particular, is one of the biggest challenges for content marketing, but according to Curata, 74% of companies believe that their content marketing strategy helps them increase the quality and quantity of their leads.

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      2. How to Improve Your Blog Today

        How to Improve Your Blog Today

        Blogging is on the rise. 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep in 2016. 

        According to Blogherald Blogger, a big mistake content writers make is audience targeting.

        This isn’t a reflection of your personal ability or your potential; you may be a talented writer and an insightful web designer, but if you don’t know how to target an audience, how to build reader loyalty, and how to consistently offer better content over time, you won’t be able to succeed.

        Blogherald Blogger suggests improving your targeting by learning from other creators: read blogs about blogging, successful blogs in your industry, and writing by industry influencers.

        While this is important, it's critical to understand that original ideation and analytical thinking can also benefit your blog. Here are other things you can do to quickly improve your blog:

        For more tactics on improving your blog, check out Blogherald Blogger's complete article below. 

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      3. Is a Video Content Strategy Right for You?

        Is a Video Content Strategy Right for You?

        Whether it's live video, Instagram stories, a vlog, or virtual reality, the options and opportunities for video marketing are expanding. This expansion in choices has made many marketers feel they need a video content strategy. 

        If you're one who feels your organization needs a content marketing strategy, don't get ahead of yourself. TopRank Marketing's Caitlin Burgess believes video marketing can be successful with or without a documented strategy to back it.

        For me, this comes down to storytelling. You need a compelling narrative that’s hyper-focused on why your organization does what it does.

        One thing to bear in mind when determining whether to implement a video marketing strategy is the amount of involvement and buy-in you need from other departments. Customer Success has to help you secure video case studies, subject-matter experts need to be comfortable in front of the camera, and upper management should support your video initiative. 

        To help prove your case, consider these stats:

        If you're not ready for a comprehensive video marketing strategy, it's okay to start small. Try creating a couple of low-budget videos. Use the results to get more support from your peers. 

        For more on video content marketing, check out Burgess's complete article below.

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      4. Three Marketing Areas AI Will Improve

        Three Marketing Areas AI Will Improve

        For all the buzz around artificial intelligence in marketing, there’s just as much confusion around the subject. Some marketers are concerned about becoming expendable because of ambiguity around AI’s potential implications. They shouldn’t be. AI is slated to help marketers do two things: achieve better results and be more productive. The advent of ‘automated data-decisions’ can help marketers in the following ways.

        Reporting

        Reporting and measurement is central to marketing success—but it’s resource-intensive. Proper reporting takes time. Finding compelling insights to make decisions with takes even more time. AI can automate the delivery of organized data for reporting—a huge time saver. Additionally, AI can identify worthwhile trends by ingesting large datasets; trends humans may overlook.

        Optimizing Ads

        Successful advertising requires testing, tinkering, and iterating. AI-powered tools can test different audience criteria quickly. Marketers in digital advertising can find their target sweetspot faster and more accurately than if a human were to target, test, and scale. However, Mike Kaput of PR 20/20 provides one disclaimer:

        “Keep in mind: in our experience, many AI ad solutions require a high minimum ad spend per month, so these tools might be restricted to brands with larger budgets.”

        Content Marketing

        The 88 percent of B2B marketers in North America using content marketing can look forward to AI helping content marketing become self-aware. Marketers will more easily create the right content, use the right channels to reach the right people, and automate the legwork in finding metrics that justify—and expand—their budgets.

        Check out Kaput’s original article below for more reasons for optimism about artificial intelligence.

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      5. Secrets to Networking More Effectively on LinkedIn

        Secrets to Networking More Effectively on LinkedIn

        If you're at Content Marketing World this week, networking will be top of mind. However, making friends with a room full of strangers can be easier said than done. Luckily LinkedIn is a great professional networking option for post-event outreach.

        HubSpot's Amanda Zantal-Weiner argues against overlooking the platform: 

        With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerfulespecially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. 

        For anyone who isn't using LinkedIn to network effectively, consider the following tips to take your efforts to the next level.

        • Check out who's viewed your profile and view other people's profiles. This is a great way to get your name in someone's head before sending an InMail.
        • Create your own industry-related group, and join groups related to your industry. 
        • Make sure your profile is up-to-date and complete. Add any necessary links to your website and blog. Make sure your profile includes a background image, endorsements, and any other special features that apply to you.

        For more advice on maximizing your post-event outreach, check out Zantal-Weiner's complete article below.

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      6. Go Beyond Social When Distributing Your Content

        Go Beyond Social When Distributing Your Content

        Promoting and distributing content is just as important as creating it. But it's difficult to execute distribution and promotion well. Fifty percent of content created gets eight shares or less, according to BuzzSumo. 

        While most marketers understand the importance of sharing and distributing content, determining how to do so beyond sharing on LinkedIn and Twitter is another matter. In truth, there are hundreds of methods outside traditional social platforms to share your content. 

        HubSpot's Kelsey Meyer advises that:

        Before you toast to your status as a progressive marketer who also publishes on LinkedIn and posts on Reddit, consider this: There are dozens, if not hundreds, of methods for content distribution beyond social that you might be overlooking.

        Consider these distribution methods:

        • Guest posting: Reach out to other blogs that have the same target audience as your brand. By posting to other blogs and linking back to your website, you're reaching a new audience, driving traffic to your website, and improving your website's SEO.
        • Leverage the sales team: Use your sales team to help increase traffic to your content. This will help you more precisely reach your target audience, and speed up your sales team's cycle.

        For more content promotion tips, read Meyer's complete article below.

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      7. Content Marketing World 2017 Must-Sees

        Content Marketing World 2017 Must-Sees

        If you're reading this, chances are your flights are booked and your bags are packed for Content Marketing World 2017. This year's conference is filled with grade-A speakers, networking opportunities, and vendors. 

        Top Rank Marketing's Joshua Nite rates this conference, despite any downsides.

        This trip is definitely worth the hassle. Just keep in mind how much you’re about to learn, how many amazing marketers you’re about to meet, and you can smile your way through the unpleasantness. 

        Top speakers this year include Global Head of Influencer Marketing at SAP, Amisha Gandhi. She's presenting on influencer marketing maturity. Attend this presentation if you want to bring your influencer programs to the next level.

        In addition, Tim Washer of Cisco and Erica Ayotte of Curata are speaking. They're presenting on spicing up "boring" B2B content and artificial intelligence in content marketing, respectively. 

        Want to get more out of your CMW experience? In addition to presentations, there are exciting networking events to attend and restaurants to try in Cleveland.

        We suggest attending the CMW 80s Dance Party at the House of Blues, enjoying some Midwest meat at Urban Farmer or Mabel's BBQ, joining the CMW running group, or heading over for some bowling at the Corner Alley.

        For more must-see presentations at Content Marketing World, check out Nite's complete article below.

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      8. How to Make Your Content More Linkable

        How to Make Your Content More Linkable

        For content marketing, success is measured against metrics such as page views, shares, and revenue. These are helpful for making decisions, but rarely provide a clear picture on search result position. As budgets for content marketing continue to grow, marketers need a concrete strategy that puts content at the top of search results. Here are some elements to bake into your content that will result in happy readers, thoughtful backlinks, and better search ranking.

        Original Research 

        Data tells a story. Everybody loves a good story. Original research sets the stage for interesting data, great content, and great results. Take time to understand common questions asked across your target audience, use tools to collect data, then summarize your findings in a meaningful way.

        Create Something Actionable

        Pair interesting data with a learning experience. Content that provides a lesson will increase chatter around your brand. Not only does this type of experience improve shareability, it boosts your reputation as a quality resource, helping inspire more backlinks.

        Involve Influencers

        Engaging with people that matter in your space is worth the effort.  Robert Lovell of Right Mix Marketing explains one way to get the ball rolling: 

        ...influencers in your sector are more likely to reciprocate if you have already extolled the virtues of what they have to offer.

        Creating shareable, linkable content isn’t always easy. But these are proven elements to give you your best chance of creating content that moves the needle.

        For more tips on creating linkable content, read Lovell’s original article below.

         

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      9. How to Make Videos on the Cheap

        How to Make Videos on the Cheap

        Over half of people online watch videos daily. Fifty nine percent of executives prefer video to text. Fifty one percent of marketers name video as the marketing format with the best ROI. Viewers retain 95 percent of a message when they watch video compared to 10 percent when reading text.

        Unfortunately, a high quality video can be expensive and time consuming to produce. But video that works doesn't need to be either.

        TopRank Marketing blog's Joshua Nite elaborates on the importance of video:

        It’s extremely likely that your target audience wants video content. Brands that create useful, engaging video will quickly surpass their competitors who don’t. So whether your brand sells baby strollers or enterprise-level cloud-based SaaS solutions, it makes sense to get into video.

        To create successful videos for your marketing team, you need to incorporate video into your content marketing strategy. While this may seem obvious, it prevents you creating random or unplanned videos.

        Try creating videos where audiences don't mind low production values. This includes live-streaming videos, vlogs, and explainer videos for social. While higher production value videos are a nice-to-have, substance matters more for the above video types.

        For more on creating videos that work with little time and little budget, check out Nite's complete article below.

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      10. Is Your Business Findable with Personalized Search?

        Is Your Business Findable with Personalized Search?

        Ten years ago, Google’s search feature returned the same results for anybody performing a search query. Today, Google returns results tailored to the user. This is a little known feature; 43.5 percent of people are unaware their results are personalized.

        The primary variables that influence search results are geography, web history, and device. This search-result personalization makes it difficult for a business to track their keyword ranking. However, marketers can focus on the following areas to improve their search rankings.

        Thinking Local

        For a local business, there are a few things you can do to make your business more findable. Tom Demers at the Marketo Blog suggests the following:

        If you want to dominate the local market, it is a best practice to put the name of your locality into your meta descriptions and/or title tags. You should also make sure that the most up to date and accurate business details are added to all online directories like Yelp and, most importantly, Google My Business (GMB).

        Long-Tail Search

        Small to mid-size businesses should are fortunate to be able to focus on long-tail keywords, where there is less competition. Despite low competition, search volume is high for long-tail keywords. 80 percent of all searches are long-tail keywords. Cracking the code of long-tail keywords presents a great opportunity for SEO success.

        Mobile Optimization

        Visitors want an enjoyable experience on your website. It’s important to have a dynamic, and mobile-responsive website to keep your traffic happy and engaged. 

        Improve your business’s personalized search results by reading Demers’ original article below.

         

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    1. Content Curation Insights

      1. Rand Paul: Accusations of Plagiarism

        Rand Paul: Accusations of Plagiarism

        The recent plagiarism accusations against Kentucky Senator Rand Paul highlight an important aspect of content curation: attributing sources. Buzzfeed reported that a piece Paul wrote for The Washington Times about mandatory minimum sentences contain three paragraphs that were allegedly copied almost verbatim from an op-ed written by a senior editor at The Week. Paul’s other works including speeches, book, and congressional testimony may also contain sections that may have been copied from other sources.

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      2. Content Curation: Copyright, Ethics & Fair Use

        Content Curation: Copyright, Ethics & Fair Use

        Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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      3. Content Marketing: Make it Work - Your content marketing questions answered.

        Content Marketing: Make it Work - Your content marketing questions answered.

        Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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      4. Do iFrames and Share Bars Help Retain Curation Traffic?

        Do iFrames and Share Bars Help Retain Curation Traffic?

        Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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      5. Real-World Examples of Successful Content Curation

        Real-World Examples of Successful Content Curation

        "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava

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      6. Content Curation & Analytics: What to watch and what to ignore

        Content Curation & Analytics: What to watch and what to ignore

        Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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      7. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals  to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

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      8. See all articles
    1. Join the Content Curators Group on LinkedIn

    2. Topics in the News

      1. (1 articles) Curata
      2. (1 articles) Marketing Strategy
      3. (1 articles) Content Marketing
    3. Quotes

      1. Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We've seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.
        By Russell Glass
      2. We created the piece because we think our entire industry is moving more towards long form, in-depth looks at interesting subjects and content that's visually appealing.
        By Darren Kingman
      3. Designers should already have an understanding of what works and what doesn't based on research and/or professional experience.
        By Jamie Dihiansan
      4. It's important to value the local point of view.
        By Rohit Bhargava
      5. The big question is how do you apply your global mindset to create content that works across cultures without building a huge team or relying on just translations.
        By Paolo Nagari
    4. Curators in the News

      There are no recent curators in the news.

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