1. Recent Articles

      1. Why Are Smart Brands Investing in Content Curation?

        Why Are Smart Brands Investing in Content Curation?

        Content works. Write more! Now more! 

        Sound familiar? That's why we're living in a world that is overcome with content - can you think of a topic that isn't being written about? Now, more than ever, there's a need for people who curate great content. 

        As Ross Simmonds explains on Business.com:

        Content curation is something every brand should consider. You can curate content for a newsletter or simply in the form of tweets -- it's a flexible content marketing approach and one that can drive great results.

        What benefits can your brand expect from content curation?

        1. Curation takes less time than creating original content.
        2. Curation opens doors to new relationships with influencers and business partners.
        3. Curating content helps you build an audience.
        4. As you add your own thoughts to curated pieces, you can build a thriving community around your curated content.

        For more on the benefits of content curation for brands, check out the complete article on Business.com.

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      2. Here's the Secret to Employee Advocacy

        Here's the Secret to Employee Advocacy

        Believe it or not, some of your best brand ambassadors might be the people sitting next to you right now. Employee advocacy had gained great momentum in recent years. 

        Roope Heinilä, CEO of Smarp, explains why to Barry Feldman on Convince&Convert:

        Of course, employee advocacy as a concept has been around for ages, but with the advent of social media, employees’ ability to affect a large amount of people has really gone up quite a bit. Now they’re able to affect hundreds, if not thousands.

        How can you mine this untapped resource at your company? Follow these tips:

        Put yourself in your employees' shoes. Why would they want to take part in advocacy? Make sure your program helps your employees become better at what they do.

        Don't twist anyone's arm. That just doesn't work. Give everyone the opportunity and training to become advocates, but understand it's not for everyone and forcing the issue might do more harm than good.

        Recognize the people who choose to be advocates. It's the best way to keep people motivated to participate in the program

        Read and watch the full interview on Convince&Convert.

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      3. Content Marketing KPIs: Mapping Content’s Organizational Influence

        Content Marketing KPIs: Mapping Content’s Organizational Influence

        Are the content marketing KPIs you use selling your work short? Are you struggling with how to better quantify content marketing’s impact on your organization, especially when it comes down to dollars? It’s okay to admit it; you’re definitely not alone. Content, although named king just a few years ago, now seems to be scrambling to make sure the emperor does, in fact, have clothes. So what’s the problem?

        Learn how to track content marketing KPI's on Curata's Blog.

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      4. How Can Content Curation Improve Your Social Selling?

        How Can Content Curation Improve Your Social Selling?

        Social Selling - it makes so much sense...it seems so easy. Just find useful content, add valuable personal insights, and share it with the right people to build relationships. But creating a repeatable social selling strategy requires more. 

        As Stephen Walsh explains on the Knowledge Enthusiast: 

        In practice, it takes time and focus to build a social selling habit. Finding that content is all about useful content curation.

        How can you become a great content curator? Stephen has ten steps to get your on your way:

        Define your audience. Build out an understanding of your target buyers and the topics that interest them to focus your curation efforts.

        Work as a team and add value. Marketing teams can find and recommend content for sales teams to personalize with their own insights and share with their networks. Marketing can also use that curated content as inspiration for new original content. Curation forms part of the overall content strategy, reducing pressure to create new content. Win/win!

        Filter effectively and use automation. This is the secret weapon to effective social selling. A curation tool is a must - no one wants to filter the web by hand.

        For more tips on using content curation to fuel an effective social selling strategy, check out the complete article on Knowledge Enthusiast.

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      5. How To Get More From Recycling Old Blog Posts

        How To Get More From Recycling Old Blog Posts

        Do you, like so many marketers, worship at the alter of The New? Perhaps the new motto for content marketers should be "Reduce, Reuse, Recycle". There are real gems in your blog archives!

        As Robert van Tongeren explains on Smart Blogger:

        Most bloggers are so focused on delivering new ideas that they neglect to help their readers discover the old ones, and many of those oldies are still relevant today. Many of them just haven’t been discovered by your newer followers yet.

        How can you repurpose your content for a brand new audience?

        Showcase your best work. What are your most popular posts? Take a peek in Google Analytics and use the stats to create a "Start Here" or "Best Of" page to guide new visitors to your most valuable content.

        Give your old posts a makeover. Turn one of your best blogs into a video, podcast, infographic, or slideshow. Curata did just this with one of our most popular posts, giving readers the option to listen to an audio recording. 

        Repost an older entry...with a new lick of paint. You can re-use your evergreen content.  Update information, add new images or fresh examples, or include a case study, then change the publication date.

        For more ideas on how to repurpose your older blog posts, check out the complete article on Smart Blogger.

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        Mentions: Blog Writing
      6. The Great B2B Debate: Ebooks or White Papers?

        The Great B2B Debate: Ebooks or White Papers?

        Snickers or Milky Way? Skittles or Sour Patch Kids? Or, if you're more interested in content than candy... ebooks or white papers?

        According to Content Marketing Institute, 85 percent of B2B marketers said lead generation was their most important content marketing goal. You can motivate your audience to volunteer their name, email and other information with substantial content they can't find anywhere else. That's right - with ebooks and white papers! What's the difference and which should you create? 

        According to Sasha LaFerte, white papers and ebooks are pretty different:

        Think of ebooks as the cooler, younger sibling of the white paper. A white paper is typically an in-depth look at a more narrowly defined topic than an ebook. An ebook is more conversational in tone, less scholarly, and may present an overall look at an issue, trend, or industry, rather than a deep dive into a particular problem or solution. 

        What should you consider when deciding between an ebook and a white paper?

        1. Which would your audience prefer?
        2. Which is better for this type of content?
        3. What time and resources do you have to create?

        For more on the benefits and differences between ebooks and white papers, check out Sasha LaFerte's full post below.

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      7. How To Choose Scroll-Stopping Blog Images

        How To Choose Scroll-Stopping Blog Images

        A picture is worth a thousand words. There's certainly truth in that saying. With an ever-increasing flood of content available to your audience, they're looking for reasons not to read your content, including a bad (or missing) visual.

        TopRank Marketing Blog contributor Joshua Nite explains just how important it is to find the right image for your copy:

        The right visual does more than take up space. It captures attention, creates a little mystery, invites the reader to dig into your carefully-crafted text. Good visuals are doubly important for amplification, too: Your Twitter, Facebook, and LinkedIn shares will all include an image. The visual alone can stop the endless, half-engaged scrolling people do on social media, buying you crucial seconds to compel a click or a tap.

        How can you find a disarming image for your next blog? It's all about personality - gone are the days of flat "professional" photos. Some guidelines:

        1. Ditch the crappy stock photos, particularly stark white offices, people with their arms crossed, and anything in front of a chalkboard.
        2. Make it weird...and beautiful. No one wants another obvious image. Take a cue from Instagram and look for evocative filters.
        3. Find a metaphor. Introduce that metaphor in your opening paragraph to give yourself options for a header image.
        4. Take your own photos. It's genuine and authenticity is key to getting eyes on your content.

        For more tips on finding the right image, check out the complete article on TopRank Marketing Blog.

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      8. Calculate Influencer Marketing ROI

        Calculate Influencer Marketing ROI

        Influencer marketing has quickly become a trend in the marketing sphere. Unfortunately, this tactic is largely underused in the B2B marketing subset. Only 11 percent of B2B companies are running ongoing influencer marketing programs, compared to 48 percent of B2C companies. This isn't surprising, "influencers" aren't nearly as self evident in the B2B marketing space.

        TopRank Blog Contributor Alexis Hall explains how Lee Odden is urging us to rethink influencer marketing:

        What if we think about influence more holistically. Lee points that you don’t have to be a Kardashian to be influential. From singing the praises of the battery life on your new iPhone8 or telling your coworker about the new software you’re testing in your department, we’re all influencing each other.

        Here are other ways you can improve or track your influencer marketing ROI:

        • Collect quotes: Use influencer quotes in multiple pieces of content. Repurpose their quotes by using them on social media, sprinkle them in blog posts, or do an influencer advice roundup and gate it to generate more leads.
        • Create relationships: Make sure you're "paying it forward" in the influencer marketing sphere. If you're not helping create value for influencers, it's unlikely they'll want to help you.

        For more on how to prove your influencer marketing is generating ROI, check out Alexis Hall's complete post below.

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      9. Content Marketing Trends That Will Make an Impact

        Content Marketing Trends That Will Make an Impact

        With nine out of ten B2B marketers using content as part of their marketing strategy, it's now undeniable that content marketing is not a trend, but a subset of marketing that's here to stay. 

        With artificial intelligence, virtual reality and constantly changing SEO, it's hard to determine where your focus as a content marketer should lie.

        Speaker and author, Heidi Cohen believes the focus, no matter what, should be the wants and needs of your audience. Here's one of her top tips:

        Provide a welcome series. Don’t let your enthusiasm for qualified leads get in the way of developing relationships with new subscribers. Give readers space to get accustomed to your communications.

        Another trend to consider when planning your 2018 content marketing strategy is that reach on social is down. Use this as an opportunity to expand the ways in which you're communicating with your audience.

        Cohen suggests focusing 40 percent of your marketing budget on content and focusing on existing high-performing content to yield better results. 

        For more on which content marketing trends to keep an eye on in 2018 and how to leverage them to your advantage, check out Heidi Cohen's complete article below.

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      10. How to Make Your Marketing Budget Work

        How to Make  Your Marketing Budget Work

        Setting a marketing budget is difficult. A solid plan for your budget requires marketers to properly allocate funds and determine what projects or campaigns are most impactful. Fortunately, there are strategies to help ensure your budget will work.

        CoSchedule contributor, Brianna Bergstrom gives an example on how funding high-growth projects with more budget is important to your marketing team's success: 

        Say that one of your overarching business goals for the year was to increase the amount of traffic that is going to your website. It would make more sense to funnel more money from your budget into projects that contribute to that goal than say events.

        Here are some other things you should do to ensure your budget is optimized for your goals:

        • Don't go over budget! This is the cardinal rule of budget setting. 
        • Keep track of your money at all times. Keep a monthly and quarterly expense spreadsheet.
        • Develop a calculation for ROI on each project before allotting budget for it. Once you've given the project budget, use these ROI goals to measure against success. Use this information to inform goals in the future. 
        • Break your content marketing budget into categories: In addition to breaking down by campaign, divide your budget into categories including tools, employees, and paid promotion. This will give you a clearer idea of where your spend is going.

        For six free marketing budget templates, check out Brianna Bergstrom's complete article below.

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    1. Content Curation Insights

      1. Rand Paul: Accusations of Plagiarism

        Rand Paul: Accusations of Plagiarism

        The recent plagiarism accusations against Kentucky Senator Rand Paul highlight an important aspect of content curation: attributing sources. Buzzfeed reported that a piece Paul wrote for The Washington Times about mandatory minimum sentences contain three paragraphs that were allegedly copied almost verbatim from an op-ed written by a senior editor at The Week. Paul’s other works including speeches, book, and congressional testimony may also contain sections that may have been copied from other sources.

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      2. Content Curation: Copyright, Ethics & Fair Use

        Content Curation: Copyright, Ethics & Fair Use

        Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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      3. Content Marketing: Make it Work - Your content marketing questions answered.

        Content Marketing: Make it Work - Your content marketing questions answered.

        Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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      4. Do iFrames and Share Bars Help Retain Curation Traffic?

        Do iFrames and Share Bars Help Retain Curation Traffic?

        Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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      5. Real-World Examples of Successful Content Curation

        Real-World Examples of Successful Content Curation

        "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava

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      6. Content Curation & Analytics: What to watch and what to ignore

        Content Curation & Analytics: What to watch and what to ignore

        Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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      7. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals  to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

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    1. Join the Content Curators Group on LinkedIn

    2. Topics in the News

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    3. Quotes

      1. Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We've seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.
        By Russell Glass
      2. We created the piece because we think our entire industry is moving more towards long form, in-depth looks at interesting subjects and content that's visually appealing.
        By Darren Kingman
      3. Designers should already have an understanding of what works and what doesn't based on research and/or professional experience.
        By Jamie Dihiansan
      4. It's important to value the local point of view.
        By Rohit Bhargava
      5. The big question is how do you apply your global mindset to create content that works across cultures without building a huge team or relying on just translations.
        By Paolo Nagari
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