1. Recent Articles

      1. Yahoo's fascination with curation & talks of Tumblr acquisition

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        Yahoo's fascination with curation & talks of Tumblr acquisition

        On the heels of Yahoo's acquisition of news summarization startup, Summly, there are now talks of Yahoo acquiring Tumblr. 

        Yahoo CEO Marissa Mayer is said to be closing in on a $1 billion acquisition deal with David Karp, the CEO of New York-based Tumblr.

        This time though the deal will not be for $30M, but rather $1B.  Though Tumblr can be used for posting original content, it's often used for curating images and text abstracts from third-party sources.  Does this new acquisition hint at bigger plans for Yahoo to incorporate curation into their offerings?  After all, Yahoo started as a curated directory of links to begin with.

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        Mentions: Curation

      3. Beef up Your Content Marketing with a Content Pyramid Approach

        Explore cmswire.com Best Practices , Exclusives
        Beef up Your Content Marketing with a Content Pyramid Approach

        Byline post by Pawan Deshpande discussing the content pyramid. The different levels are defined by what the goals are for the content. The article also dives into how to move through the levels, creating or curating content to achieve maximum benefits.

        For that we turn to the Content Marketing Pyramid, a framework for mixing short, low-effort content with longer, more time-intensive content.

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        Mentions: Pawan Deshpande Content Marketing B2B marketing

      4. LinkedIn anounces Curated Content Channels on LinkedIn Today

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        LinkedIn anounces Curated Content Channels on LinkedIn Today

         

        LinkedIn following on its new vision to become the place for content for professionals, announced the launch of "channels", a new feature within LinkedIn Today:

        Channels bring together curated content around general subjects like technology, marketing strategies, retail and healthcare — 20 in all, with more getting added soon — with each one combining popular posts from news sources with those from selected people deemed influential (LinkedIn’s list of “influencers”) in the given topic.

        The feature bubbles up content not through expert or internal curation, but rather through social curation by monitoring content shared by experts in those specific topic areas.  It will be interesting to see how this plays in with the recent Pulse acquisition.

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        Mentions: London Curation Blog

      5. The Downsides of Licensed Content for Curation

        Explore curata.com Best Practices , News , Exclusives
        The Downsides of Licensed Content for Curation

        When it comes to curated content, there are two predominant models for utilizing third party content: unlicensed content, and licensed content.  As you contemplate your curation strategy, it’s worth understanding the pro’s and con’s of each. Here’s a quick overview on each, and how to think about which is right for you.

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        Mentions: Content Curation Curation Simple Steps

      6. Executives Gain Perspective, Context, Clarity and Clues with Content

        Explore Business News Best Practices
        Executives Gain Perspective, Context, Clarity and Clues with Content

        Investor Business Daily recommends some best practices on how to get the most on big piles of data for executive insight:

        Intellectual assets set firms apart from the crowd. To maximize the corporate brain trust, take a thorough approach to managing overflowing data streams.

        The article puts forth several guidelines including going deep, mining the minutiae, linking silos, curating, increasing your research, discriminating, and gaining expert appeal to 

         

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        Mentions: Pawan Deshpande Curation Curata

      7. Google hints at which fresh content gets ranked highest

        Explore brafton.com Best Practices
        Google hints at which fresh content gets ranked highest

        Google's Matt Cutts hints at which fresh content gets ranked highest in their search results, and why that happens:

        There are some queries that deserve freshness (QDF), [but] there are some queries that are better served by evergreen content that’s been around for a long time.

        In other words, based on the query string Google will decide whether its worth showing more fresh content or more evergreen content.  Content curators often rank well for fresh content because they are curating on a regular basis, unlike their peers who are creating all the content manually. To optimize for search though, content curators should retitle content and write abstracts that cater to queries that favor freshers content versus evergreen content.  Such queries would include event, time sensitive and transient queries that have spikes in search volume, unlike queries that always have a decent but stable search volume over a long ...

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        Mentions: Matt Cutts

      8. Marketing Automation Fails because there's no Content Marketing

        Explore Content Marketing Experience Trends
        Marketing Automation Fails because there's no Content Marketing

        J-P De Clerck of Content Marketing Experience writes about how many companies fail in the demand generation and marketing automation campaigns because of a lack of content marketing:

        To succeed in demand generation, conversion & customer relationships you need a solid content marketing approach or your marketing automation will fail.

        He goes on to make an analogy with cars, saying that marketing automation is the car.   Regardless of whether you're car is a Kia, a Camry, a Lexus or a Rolls Royce, if you don't have gas in it (content) or a map (direction and strategy), you will fail. 

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        Mentions: Content Marketing HubSpot

      9. Case Study: How Curation can help Build Communities

        Explore curata.com Case Studies , Exclusives
        Case Study: How Curation can help Build Communities

        BraveNewTalent is an online community destination for enterprise level folks looking to make connections and learn from other within their industry. They are currently using curated content to help keep a healthy stream of relevant content flowing into each of the discussions.  Here's an interview describing how communities can be build starting with curation.

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        Mentions: Curata

      10. Is the next Google Reader Replacement the recently acquired Wavii?

        Explore curata.com Exclusives
        Is the next Google Reader Replacement the recently acquired Wavii?

        There has been much buzz in the past few days about Google’s acquisition of Wavii for about $30M.  Just a month prior, many were upset by another announcement from Google that they are killing Google Reader as of July 1st. Upon closer inspection of Wavii, there are a lot of functional similarities between the Wavii and Google Reader. Here's a deeper look at what some of Google's plans may be for Wavii.

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        Mentions: Curata
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    1. Content Curation Insights

      2. Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Explore Curata on Content Curation Exclusives by Jessie Zubatkin (Jessie)
        Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Content curation is popping up in all kinds of industries. We sat down with Craig Zabodijnk, Marketing Manager at DPT Labs to discuss how content curation has proven to be a successful marketing strategy and powered their customer relationships.

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        Mentions: Content Curation Curation Marketing Strategy

      4. Content Curation: Copyright, Ethics & Fair Use

        Explore Curata on Content Curation Best Practices , Exclusives by Pawan Deshpande (Pawan55)
        Content Curation: Copyright, Ethics & Fair Use

        Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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      5. Content Marketing: Make it Work - Your content marketing questions answered.

        Explore Curata on Content Curation Curation 101 , Exclusives by Jessie Zubatkin (Jessie)
        Content Marketing: Make it Work - Your content marketing questions answered.

        Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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        Mentions: Steve Rosenbaum RSS American Marketing Association

      8. Do iFrames and Share Bars Help Retain Curation Traffic?

        Explore Curata on Content Curation Best Practices , Exclusives by Pawan Deshpande
        Do iFrames and Share Bars Help Retain Curation Traffic?

        Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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        Mentions: Google Analytics Curation Curata

      9. Real-World Examples of Successful Content Curation

        Explore Content Curation Marketing Blog Case Studies , Exclusives by Jessie Zubatkin (Jessie)
        Real-World Examples of Successful Content Curation

        "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava

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        Mentions: Rohit Bhargava Content Curation Curation

      10. Content Curation & Analytics: What to watch and what to ignore

        Explore Curata on Content Curation Best Practices , Exclusives by Pawan Deshpande
        Content Curation & Analytics: What to watch and what to ignore

        Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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        Mentions: Google Analytics Content Curation Content Marketing

      11. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        Explore Curata on Content Curation News , Exclusives by Jessie Zubatkin (Jessie)
        10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals  to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

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        Mentions: Content Marketing B2B marketing Curata
      13. See all Curation Insights articles
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    5. Topics in the News

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    6. Quotes

      1. We believe Channels better represents the content and topical conversations professionals are discussing and sharing on LinkedIn, which go beyond specific industries.
        By Julie Inouye
      2. Our influencers are not compensated to share their unique insights on LinkedIn and we do not have plans at this time to monetize our Channels pages or our Influencer platform.
        By Julie Inouye
      3. They're focusing on a very specific topic and building a brand around it.
        By Pawan Deshpande
      4. That kind of fell on its face because it was just too much updating.
        By Kon Leong
      5. All the footprints are in the sand.
        By Kon Leong

    7. Curators in the News

      1. (2 articles) Pawan Deshpande
      2. (1 articles) Chris Brogan
      3. (1 articles) Matt Cutts
      4. (1 articles) Rebecca Lieb
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