1. Recent Articles

      1. 7 Ways To Automate Social Media

        7 Ways To Automate Social Media

        Social media marketing is one of the top three ways that bloggers drive traffic to their posts. [source] However, developing and executing a social media strategy takes precious time.  John Rampton, a top online influencer, provides seven techniques to ramp up your social media efforts to minimize time and maximize output.

        One of his techniques is content curation

        Social media isn’t just about sharing content that you’ve created. It’s also about sharing other people’s content. 

        Sharing other people's content is a great way to reduce the amount of content you need to create, provide value ...

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      2. 5 Marketing Trends to Avoid Getting Left Behind in 2016

        5 Marketing Trends to Avoid Getting Left Behind in 2016

        At the end of each year there are a landslide of marketing predictions, some better than others.  The best predictions tend to be unique, relevant, insightful and actionable.  I especially like to see a prediction where the writer has taken a chance at breaking new ground, challenging the status quo. 

        Heidi Cohen, an expert in the content marketing space, has done a nice job identifying 5 key marketing trends that may transform your business in 2016. 

        1. Audience context becomes the marketing focus.
        2. Mobile first, not mobile only -- you must be cross-platform.
        3. Increased difficulty breaking through and attracting customer attention.
        4. Marketing ...
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      3. Content Curation: What is it and How to Get the Most Out of It

        Content Curation: What is it and How to Get the Most Out of It

        Curation offers the opportunity to bring your audience the best content that the Internet has to offer in addition to complementing your own created content. However, it's important to know what content curation is (and isn't) as well as the best practices for its execution.

        Diana Jensen provides a definition for content curation in this blog post and identifies some best practices to consider. To get the most out of content curation, she suggests:

        Choose your sources carefully

        Understand value

        Deliver quality every time

        Think strategically

        Evaluate and optimize

        Also, as you curate, follow best practices in content ...

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      4. SEO Misconceptions That Just Won’t Die

        SEO Misconceptions That Just Won’t Die

        Content marketing success requires a thorough understanding of search engine optimization(SEO). However, there are many misconceptions about SEO that simply won't go away. Charles Dearing of Patient Sites succinctly reviews 4 of these misconceptions in a recent blog post.  

        1. Meta tags and descriptions are important for search engines.
        2. If you don't use enough keywords, your content will not be found online.
        3. Focusing on high search volume keywords will help achieve success.
        4. Having a good amount of links will boost your rankings.

        There is certainly some truth to each of these misconceptions.  For example, posting your content on ...

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      5. Tactics to Add Great Pictures to Your Content

        Tactics to Add Great Pictures to Your Content

        How many times have we heard the phrase "A picture is worth a thousand words".  Yes, this even applies to the practice of content marketing as seen by Curata's analysis of the impact of infographics on its own content marketing strategy. (Generate More Leads with Data-Driven Content Marketing) However, adding images to content can be quite a challenge if you're not a designer and/or you don't have access to the right technology.  

        Andy Crestodina of Orbit Media provides tips, technologies and several great examples for how to add great pictures to your content. Even at the ...

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      6. Create A Content Strategy That You'll Actually Use

        Create A Content Strategy That You'll Actually Use

        There's no doubt that most marketing organizations are increasing their investment in content in the coming year; and many of these marketers are reaping the benefits of this investment.  The organizations getting the biggest bang for their buck have taken the time to create a practical content marketing strategy, as well as putting the people, process and technology in place to make their strategy a reality. (e.g., Emergence of the Content Marketing Platform

        Brian Sutter does a nice job in this post of detailing the steps required for creating a content marketing strategy that you'll really use ...

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      7. 6 Critical Ways to Format Your Content

        6 Critical Ways to Format Your Content

        Having great content is not the only piece to the puzzle. The way that marketers portray that content is crucial for the audience to understand it and share it. Nowadays, format is almost more important than the actual content. It is crucial for companies to identify which format works best for their specific target market. In this piece, Emma Siemasko describes six ways to better portray your content marketing in order to attract and influence your audience. One format type to consider? Video.

        Video content is engaging, and content marketers who include it in their efforts are likely to see ...

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      8. Content Curation: How to Become Your Industry's Thought Leader

        Content Curation: How to Become Your Industry's Thought Leader

        We all want to be the leader in content marketing within our industry. Many companies attempt to do this by creating as much content as possible. However, content creation can be a time consuming and expensive task. This is why many marketers have turned to content curation in addition to creation. (Content Curation: The Biggest Benefits Infographic) In this piece, Sunil Saxena explains the five steps needed to become a thought leader with content curation. First step? Identify your niche.

        This should be an area where you already have some expertise or where you are keen to acquire expertise through ...

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      9. 7 Tips to Level Up with Content Curation

        7 Tips to Level Up with Content Curation

        With the content marketing industry growing rapidly every year, it is becoming more and more difficult to stand out from the crowd and reach a desired target market. A helpful method often used by marketers is content curation. While there is a lot of controversy around it, content curation is without a doubt an effective way to keep up with the demand for new content. Not only does it help to create a consistent flow of content, it also allows marketers to become industry thought leaders by being resourceful and relevant. In order to help improve your content curation strategy ...

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      10. 3 Content Marketing Assets to Skyrocket Sales

        3 Content Marketing Assets to Skyrocket Sales

        Ever since the beginning of time, marketing and sales have had a complicated relationship. In content marketing, it is crucial for these two teams to work together in order to successfully carry out a content strategy. Content marketers focus on the creation and sharing of relevant and engaging content, while the sales team takes advantage of this content and utilizes it to educate and inform potential customers. In this article, Noble Crawford shares three content marketing assets sales people critically need in order to drive sales to a higher level of success. 

        Buyers who are in the awareness stage of ...

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    1. Content Curation Insights

      1. Rand Paul: Accusations of Plagiarism

        Rand Paul: Accusations of Plagiarism

        The recent plagiarism accusations against Kentucky Senator Rand Paul highlight an important aspect of content curation: attributing sources. Buzzfeed reported that a piece Paul wrote for The Washington Times about mandatory minimum sentences contain three paragraphs that were allegedly copied almost verbatim from an op-ed written by a senior editor at The Week. Paul’s other works including speeches, book, and congressional testimony may also contain sections that may have been copied from other sources.

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      2. Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Content curation is popping up in all kinds of industries. We sat down with Craig Zabodijnk, Marketing Manager at DPT Labs to discuss how content curation has proven to be a successful marketing strategy and powered their customer relationships.

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      3. Content Curation: Copyright, Ethics & Fair Use

        Content Curation: Copyright, Ethics & Fair Use

        Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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      4. Content Marketing: Make it Work - Your content marketing questions answered.

        Content Marketing: Make it Work - Your content marketing questions answered.

        Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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      5. Do iFrames and Share Bars Help Retain Curation Traffic?

        Do iFrames and Share Bars Help Retain Curation Traffic?

        Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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      6. Real-World Examples of Successful Content Curation

        Real-World Examples of Successful Content Curation

        "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava

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      7. Content Curation & Analytics: What to watch and what to ignore

        Content Curation & Analytics: What to watch and what to ignore

        Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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      8. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals  to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

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    1. Join the Content Curators Group on LinkedIn

    2. Topics in the News

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    3. Quotes

      1. Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We've seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.
        By Russell Glass
      2. We created the piece because we think our entire industry is moving more towards long form, in-depth looks at interesting subjects and content that's visually appealing.
        By Darren Kingman
      3. Designers should already have an understanding of what works and what doesn't based on research and/or professional experience.
        By Jamie Dihiansan
      4. It's important to value the local point of view.
        By Rohit Bhargava
      5. The big question is how do you apply your global mindset to create content that works across cultures without building a huge team or relying on just translations.
        By Paolo Nagari
    4. Curators in the News

      There are no recent curators in the news.

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