In the fast paced world of marketing, leads and customers are first priority. We spend most of our time with the main focus on keeping the sales pipeline fresh and constantly delivering new leads. But what about the leads and customers we already have? If all our efforts go towards bringing in new folks, our existing customers can end up feeling neglected—making them prime targets for competitors to pluck away from us.
Marketing automation is one of the most effective ways to build and maintain that customer loyalty. In his blog post "5 Ways Marketing Automation Builds True Customer Loyalty," Michael Brenner shows the different ways having a marketing automation tool can impact how your brand is perceived, and how it resonates with the people you regularly communicate with. These include:
- Building brand advocates
- Personalizing experiences
- Creating end to end customer experiences
- Keep scoring leads after purchase
- Measuring loyalty
Having an effective nurturing program goes a long a way towards establishing brand loyalty amongst your audience. Curata's Content Marketing Pyramid will help you create a strategy for nurturing customers through your content. For more of Michael's insights on customer loyalty, access his full post via the link below.