1. Recent Articles

      1. Top Tips to Upgrade Your Content Marketing Strategy

        Top Tips to Upgrade Your Content Marketing Strategy

        Your content is the bridge between potential consumers and your product. It is the first point of contact your audience will reach before even knowing what you do. Therefore, it is crucial to make sure your content is maximized to its full potential. However, content is only half of the puzzle. Marketing promotions takes the content and makes it visible to those who want it. By having the right content in the right place, you are facilitating the buyer's journey and ultimately expanding your brand. In this piece, Ann Smarty suggests eight tweaks to make the most out of ...

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      2. 7 Ways to Create Irresistible Content

        7 Ways to Create Irresistible Content

        Without a doubt, measuring your content's impact is a crucial aspect of content marketing. One key metric is the average time consumers are spending reading your content. When that number is significantly lower than industry benchmarks, it may be a good idea to analyze your content and its effectiveness. Creating compelling content is an undeniable way to grasp your audience's attention and potentially improve your bounce rate. In this piece, consultant and industry influencer Barry Feldman, discusses seven ways to ensure your readers stay engaged. One way to create entertaining content? Have fun.

        Every one of us is ...

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      3. How Curation Can Feed the Content Demand

        How Curation Can Feed the Content Demand

        When implementing content curation, there are many ways to get started. The best way is to curate other people's content. This method helps marketers save time and money and avoids egocentric marketing. In this article, Daniel Glickman explains how to apply this method in order to keep up with the demand. Why is this method so advantageous? Glickman weighs in.

        This approach saves time and money. By others, and for the same reason, it is considered to be the lazy and cheap approach."

        Are you ready to enjoy all of the benefits that come with curating content? Check out ...

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      4. Content Curation: Faster Doesn't Always Mean Better

        Content Curation: Faster Doesn't Always Mean Better

        Today's content marketing world is all about how efficient and effective you can be with your content. In order to keep up with the demand, many companies have implemented curation into their strategy. Although content curation is an excellent way to save time and money, it can sometimes be misused. An example of this misuse is automating the content you share. Some see it as a quicker option, but it can ultimately take away from what consumers truly want; relevant, humanized content. In this piece, Deborah Sweeney warns marketers about this approach by sharing her experience. She explains that ...

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      5. Enhance Your Content Visibility with SEO

        Enhance Your Content Visibility with SEO

        With over 76% of marketers increasing their content marketing spend, the industry is growing more and more competitive. Nowadays, just having great content is not enough to stand out in this crowd. However, research shows that one of the top ways to drive traffic to one's content is through search engine optimization. A healthy mix of SEO and content marketing is an effective method for improving one's reach. In this article, Bre Smith explains a few ways to use these two methods. One way to achieve this is by coming up with a credible story. 

        It’s important ...

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      6. Why and How to Measure Your Blog's Impact

        Why and How to Measure Your Blog's Impact

        When it comes to the best ways to employ content marketing, business blogging is on the top of the list. Studies show that over 80% of marketers use blogging as part of their content marketing mix. This communication method allows companies to share their opinion and important knowledge such as best practices or industry trends. Ultimately, blogging helps to humanize your content and drive growth. One of the keys to successfully running a business blog is measuring its impact. This piece provides readers with a comprehensive and quick guide to do just that. An area to keep your eye on ...

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      7. The Best Places to Distribute Curated Content

        The Best Places to Distribute Curated Content

        Content curation has been known for years as a powerful method of supplying the demand and keeping your audience engaged. Saving money and time are just some of the many benefits that come from curating in addition creating. This is why research show that 82% of content marketers are riding the curation wave today. However, finding and annotating content is just the beginning. Knowing the right places to promote it is the next step. Identifying the right places to share your content is key to effectively reaching your audience. In this article, Rebecca Coleman discusses the best social networks for ...

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      8. How to Write Content Your Company Will Love

        How to Write Content Your Company Will Love

        The number one content marketing objective for companies is to drive sales and leads, as shown in our research. Sales teams often use content created by marketers to nurture opportunities as they make their way through the sales funnel. However, this collaboration between sales and marketing can sometimes be affected by lack of time, unawareness, or a disorganized content database. In this article, by Jenna Hanington, the author discusses five steps to overcome these issues and develop an effective content library that both teams will love. First step? Understand what sales needs. 

        It’s incredibly difficult to set up a ...

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      9. Skyrocket Your Page Views with Content Curation

        Skyrocket Your Page Views with Content Curation

        What good is having great content, if it can't be found? Sometimes simply generating content and sharing it with your audience is not enough. This is when content curation comes into play. By curating from credible and influential sources, your content can be found more easily on search engines, causing page views to skyrocket. This will not only create better brand awareness, but also help your website's overall ranking. This article, from iWebContent, suggests seven steps to rank higher in search engines with content curation. One step involves narrowing your focus. 

        Writing about everything in your industry isn ...

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      10. Don't Let These Storytelling Mistakes Hold You Back

        Don't Let These Storytelling Mistakes Hold You Back

        Being a skillful writer is one of the most important traits of a successful content marketer. Without the ability to tell a story well, your audience will not be able to understand your message. Storytelling is a method of communicating a message in the form of a story, making the content appear more attractive and compelling. A great way to improve your storytelling skills is by avoiding mistakes that could potentially hold you back. This piece by Armando Roggio discusses five storytelling mistakes for content marketers to avoid. One mistake? Telling lies.

        When a shopper engages with your company’s ...

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    1. Content Curation Insights

      1. Rand Paul: Accusations of Plagiarism

        Rand Paul: Accusations of Plagiarism

        The recent plagiarism accusations against Kentucky Senator Rand Paul highlight an important aspect of content curation: attributing sources. Buzzfeed reported that a piece Paul wrote for The Washington Times about mandatory minimum sentences contain three paragraphs that were allegedly copied almost verbatim from an op-ed written by a senior editor at The Week. Paul’s other works including speeches, book, and congressional testimony may also contain sections that may have been copied from other sources.

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      2. Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Curating Content to Reach your Audiences through Newsletters: Interview with DPT Labs

        Content curation is popping up in all kinds of industries. We sat down with Craig Zabodijnk, Marketing Manager at DPT Labs to discuss how content curation has proven to be a successful marketing strategy and powered their customer relationships.

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      3. Content Curation: Copyright, Ethics & Fair Use

        Content Curation: Copyright, Ethics & Fair Use

        Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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      4. Content Marketing: Make it Work - Your content marketing questions answered.

        Content Marketing: Make it Work - Your content marketing questions answered.

        Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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      5. Do iFrames and Share Bars Help Retain Curation Traffic?

        Do iFrames and Share Bars Help Retain Curation Traffic?

        Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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      6. Real-World Examples of Successful Content Curation

        Real-World Examples of Successful Content Curation

        "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava

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      7. Content Curation & Analytics: What to watch and what to ignore

        Content Curation & Analytics: What to watch and what to ignore

        Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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      8. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals  to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

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    2. Topics in the News

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    3. Quotes

      1. Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We've seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.
        By Russell Glass
      2. We created the piece because we think our entire industry is moving more towards long form, in-depth looks at interesting subjects and content that's visually appealing.
        By Darren Kingman
      3. Designers should already have an understanding of what works and what doesn't based on research and/or professional experience.
        By Jamie Dihiansan
      4. It's important to value the local point of view.
        By Rohit Bhargava
      5. The big question is how do you apply your global mindset to create content that works across cultures without building a huge team or relying on just translations.
        By Paolo Nagari
    4. Curators in the News

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