1. Recent Articles

      1. Let's Be Clear on Content Creation vs. Content Curation | Agorapulse

        Let's Be Clear on Content Creation vs. Content Curation | Agorapulse

        Content Creation versus Content Curation … which is best for your brand? This is the hot debate raging in the marketing world. Content Creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. Content Curation is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers.

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      2. Is Your Content Good Enough? 6 Questions to Find the Answer

        Is Your Content Good Enough? 6 Questions to Find the Answer

        I’m not saying you’re wrong; I’m just pointing out that we all have biases. Of course we’re going to think our own content is good. The ideal solution would be to hire a professional marketer or editor to evaluate your content and compare it with that of competitors. The next best solution is to have a checklist of all the essentials of good content. While you can make your own, I thought I’d start you off.

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      3. What Twitter’s Change in Character Count Could Mean for Social Media Marketers

        What Twitter’s Change in Character Count Could Mean for Social Media Marketers

        Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limit—giving users the ability to craft longer messages. While Twitter Inc. declined to comment, Bloomberg’s source reportedly said the change would be taking place in as soon as two weeks.

        Cue the music!

        Launch the confetti!

        Let the chanting of “Hooray!” begin!

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      4. Content - Marketers' 10 Most Common Copyright Questions... Answered! : MarketingProfs Article

        Content - Marketers' 10 Most Common Copyright Questions... Answered! : MarketingProfs Article

        As an attorney, I regularly get asked legal questions by my friends. Of particular concern among marketers and PR professionals are copyright and fair use, because those concepts apply to content marketing strategy. I get asked some variation of the same 10 questions on a regular basis, so I'm going to answer them here. 1. Can I use someone else's content (text, image, video, music) on my website if I give them credit?

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      5. Key Concepts For Digital Marketers to Own Their Role

        Key Concepts For Digital Marketers to Own Their Role

        While it's typical for marketing departments to use their budget for greater marketing activities, an (unpublished) upcoming Curata survey shows 42.5% of companies across a range of industries are using their budgets to increase their content marketing staff. This means there will be more employees assigned to individual roles within the marketing department.

        While this implies greater specialization within the field, it shouldn't prevent anyone from expanding their role and learning about the most important elements of digital marketing. In his blog post "8 Essential Concepts Every Digital Marketer Should Understand," Joshua Nite argues why marketers should have some knowledge of all the pieces that come together for a campaign.

        The most successful marketers tend to be skyscraper builders. They understand how their role fits into the overall plan. Which means they have a base understanding of what everyone else is doing, too. Having that context can only make your work better. What’s more, you can avoid being commodified—being thought of as “the content guy” or “the SEO woman”—and expand your role.

        Joshua provides a great overview of the key concepts a digital marketer should take the time to know. From SEO to Content Planning to PPC, they're all fundamental parts of the bigger picture. Our content strategy ebook illustrates just how those pieces fit together, while Joshua fleshes out these concepts in full at the link below.

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      6. The Best Research Tools for Finding Kick-Ass Content

        The Best Research Tools for Finding Kick-Ass Content

        From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. However, ideas can be elusive and trending subject matter can be hard to nail down. Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition.

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      7. How To Beat Your Competition At Content Marketing

        How To Beat Your Competition At Content Marketing
        Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore. You need to know what your competitors are doing […]

        The post How To Beat Your Competition At Content Marketing appeared first on Marketing Insider Group.

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      8. 3 Keys To Creating Powerful Visual Content Marketing

        3 Keys To Creating Powerful Visual Content Marketing
        Photos. Videos. Infographics. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience any more. And that is where visual marketing comes in. Not sure if you really need visual content? Let’s take a look at the science behind the power […]

        The post 3 Keys To Creating Powerful Visual Content Marketing appeared first on Marketing Insider Group.

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    1. Content Curation Insights

      1. Rand Paul: Accusations of Plagiarism

        Rand Paul: Accusations of Plagiarism

        The recent plagiarism accusations against Kentucky Senator Rand Paul highlight an important aspect of content curation: attributing sources. Buzzfeed reported that a piece Paul wrote for The Washington Times about mandatory minimum sentences contain three paragraphs that were allegedly copied almost verbatim from an op-ed written by a senior editor at The Week. Paul’s other works including speeches, book, and congressional testimony may also contain sections that may have been copied from other sources.

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      2. Content Curation: Copyright, Ethics & Fair Use

        Content Curation: Copyright, Ethics & Fair Use

        Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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      3. Content Marketing: Make it Work - Your content marketing questions answered.

        Content Marketing: Make it Work - Your content marketing questions answered.

        Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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      4. Do iFrames and Share Bars Help Retain Curation Traffic?

        Do iFrames and Share Bars Help Retain Curation Traffic?

        Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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      5. Real-World Examples of Successful Content Curation

        Real-World Examples of Successful Content Curation

        "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava

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      6. Content Curation & Analytics: What to watch and what to ignore

        Content Curation & Analytics: What to watch and what to ignore

        Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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      7. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals  to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

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    1. Join the Content Curators Group on LinkedIn

    2. Topics in the News

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    3. Quotes

      1. Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We've seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.
        By Russell Glass
      2. We created the piece because we think our entire industry is moving more towards long form, in-depth looks at interesting subjects and content that's visually appealing.
        By Darren Kingman
      3. Designers should already have an understanding of what works and what doesn't based on research and/or professional experience.
        By Jamie Dihiansan
      4. It's important to value the local point of view.
        By Rohit Bhargava
      5. The big question is how do you apply your global mindset to create content that works across cultures without building a huge team or relying on just translations.
        By Paolo Nagari
    4. Curators in the News

      1. (3 articles) Michael Brenner
      2. (2 articles) Neil Patel
      3. (2 articles) Robert Rose
      4. (1 articles) Jeff Bullas
      5. (1 articles) Joe Pulizzi
      6. (1 articles) Rebecca Lieb
      7. (1 articles) Andrew Davis
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