1. Recent Articles

      1. The Value of Content Curation and How To Effectively Use It – Pam Didner

        The Value of Content Curation and How To Effectively Use It – Pam Didner

        Content curation, if done effectively, can save a lot of time and money while providing results. Of course, original content will generally perform best and help reinforce your brand, but don’t knock curated content just yet. Finding relevant articles to share and post can help to boost your SEO rankings, increase your posting frequency and save you time and money.

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      2. Don't Overlook These Foundational Tools When Developing Your Content Strategy

        Don't Overlook These Foundational Tools When Developing Your Content Strategy

        Yes, the majority of companies are increasing content marketing investment (75% to be exact based upon a recent survey of 1,030 marketers); however, many of these same companies struggle with the right team to hire, which topics and content types to create and how to get the greatest ROI out of this content. What's a great start to resolving these challenges? --- A Content Strategy. 

        Megan Pacella of Creek Content does a nice job of providing the foundational elements of a content strategy in a post aptly entitled: Content Strategy 101. As Megan indicates, a well developed content strategy helps with a lot more than simply content marketing:

        What You Can Do With Content Strategy

        • Product development
        • Content marketing
        • Experience design
        • Knowledge Management

        Megan mentions the importance of content audits, inventories, editorial calendars and style guides as tools to help develop and execute your content strategy. I'd add that editorial calendars will also help marketers be more data-driven in their content strategy. For example, a well designed calendar in Excel (such as this template) or use of a calendar as part of a content marketing platform will include the ability to tag each piece of content. These tags (e.g., content type, persona target, media entity) will enable subsequent measurement of the impact of your content, identifying what works and doesn't work, and why. 

        Check out this 40+ page guide for how to create a content strategy with The Content Marketing Pyramid, and certainly refer to the below link to read more advice in Megan's post on Content Strategy 101.

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      3. Why You Should Invest In Content Curation

        Why You Should Invest In Content Curation

        When it comes to creating content, marketers and publishers face a number of challenges. For example, the of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality? One good answer is . As a marketer, you already know that creating high-quality content isn’t easy, cheap, or quick.

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      4. Content Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility

        Content Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility

        Content Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility Written on the 22 June 2016 by Charles Allen The easiest way to create content? Curate it. And in the process, build your online influence, authority, and visibility. Content curation is becoming an increasingly essential component of effective content marketing. The truth is, it's nigh on impossible to create all the content yourself that you need in order to sustain and build your online visibility.

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      5. 8 Smart Social Media Platform Marketers Creating Awesome Content

        8 Smart Social Media Platform Marketers Creating Awesome Content

        There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping up and users are adapting the way that they use social platforms.

        Keeping up with a steady and quality publishing schedule and engagement strategy for social media is no easy undertaking. To find relief, marketers have begun taking advantage of the many social media monitoring and publishing tools available on the market today.

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      6. Content Curation: 15 Tips for Clickable Calls-to-Action -

        Content Curation: 15 Tips for Clickable Calls-to-Action -

        You’ve taken the customer on a journey through your ad or site, now it’s time for the hard part – getting them to take action. In content curation, your call-to-action (CTA) is the phrase or button on your ad or site which moves the user on to the next stage of the consumer process – for example, “Buy Now,” “Free Trial” or “Get More Info.” This might sound simple, but whether used on your website, ad or in your email marketing, getting your CTAs just right is absolutely crucial.

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      7. Time For an Influencer Marketing Reality Check

        Time For an Influencer Marketing Reality Check

        Just like account based marketing, influencer marketing is one of the hottest fields in content marketing right now. And whenever something becomes hyped, opportunists invariably jump in to try and capitalize. 

        In a new field there are few "experts" because few people have been doing it for long enough to become an expert. This means a lot of the advice floating around should be approached with a healthy degree of skepticism. 

        That said, you would think an actual influencer might know a thing or two about influencer marketing. Lee Odden at Top Rank Marketing blog is one such influencer, and has asked some of his fellow influencers what the most common and dangerous myths about influencer marketing are. 

        Fantastic tales of fame and success a la the latest marketing tactic du jour rarely lead marketers to business success. Realizing the potential negative effects of alluring speculation and misinformation to marketers, I decided to take the pulse of our community on what the most common and dangerous myths about influencer marketing are.

        Odden lists five key myths about influencer marketing:

        • Myth #1: Popularity = Influence

        • Myth #2: You Should Buy Influencers Like You Buy Advertising

        • Myth #3: Brands Don’t Have Time to Develop Influencer Relationships

        • Myth #4: Influencer ROI is Measured Through Participation and Social Media

        • Myth #5: Influencer Marketing Replaces Existing Marketing

        He explains exactly why each is a a major issue or myth in the full post via the link below. What's so great about influencer marketing, and how does it work anyway? Discover 10 tips to boost content marketing ROI with influencer marketing.

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    1. Content Curation Insights

      1. Rand Paul: Accusations of Plagiarism

        Rand Paul: Accusations of Plagiarism

        The recent plagiarism accusations against Kentucky Senator Rand Paul highlight an important aspect of content curation: attributing sources. Buzzfeed reported that a piece Paul wrote for The Washington Times about mandatory minimum sentences contain three paragraphs that were allegedly copied almost verbatim from an op-ed written by a senior editor at The Week. Paul’s other works including speeches, book, and congressional testimony may also contain sections that may have been copied from other sources.

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      2. Content Curation: Copyright, Ethics & Fair Use

        Content Curation: Copyright, Ethics & Fair Use

        Fair-use and curation of other people’s content becomes an issue when it’s not handled properly because the interest of the curator and the publisher overlap significantly.  They both want a piece of the same pie: site traffic, increased SEO and visitor retention.  When the curation is done wrong, the curator’s interests are served but the publisher sees no benefit.  But if it’s done properly, in a symbiotic manner that makes it a win-win, curation can serve the interest of the publisher, and curator, and ultimately the audience.

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      3. Content Marketing: Make it Work - Your content marketing questions answered.

        Content Marketing: Make it Work - Your content marketing questions answered.

        Last Wednesday, we held a joint webinar with Percussion Software called Content Marketing: Make it Work. Pawan Deshpande of Curata and Aaron Dun of Percussion walked through real-world examples of organizations that have tackled their content "problem." A recording of the webinar can be found here. During the webinar, our attendees posted questions to us. We did not get a chance to answer them in the webinar, so we thought we take the opportunity to do it now.

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      4. Do iFrames and Share Bars Help Retain Curation Traffic?

        Do iFrames and Share Bars Help Retain Curation Traffic?

        Many content marketers contemplating curation fear that linking to third-party content will drive visitors away from their branded properties to be never seen again.  One tactic employed by some marketers is to use a share bar or iFrame which hovers over the third-party article displaying branding and a link back to the site which curated the content. Share bars must be used with caution. Here's why.

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      5. Real-World Examples of Successful Content Curation

        Real-World Examples of Successful Content Curation

        "This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava

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      6. Content Curation & Analytics: What to watch and what to ignore

        Content Curation & Analytics: What to watch and what to ignore

        Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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      7. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

        The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals  to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!

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    2. Topics in the News

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    3. Quotes

      1. Mobile is becoming increasingly important to B2B marketers because they recognize the captivating nature of that experience. We've seen this phenomenon on our own platform with 47 percent of our traffic now coming through mobile.
        By Russell Glass
      2. We created the piece because we think our entire industry is moving more towards long form, in-depth looks at interesting subjects and content that's visually appealing.
        By Darren Kingman
      3. Designers should already have an understanding of what works and what doesn't based on research and/or professional experience.
        By Jamie Dihiansan
      4. It's important to value the local point of view.
        By Rohit Bhargava
      5. The big question is how do you apply your global mindset to create content that works across cultures without building a huge team or relying on just translations.
        By Paolo Nagari
    4. Curators in the News

      1. (4 articles) Neil Patel
      2. (4 articles) Lee Odden
      3. (1 articles) Pawan Deshpande
      4. (1 articles) Jeff Jarvis
      5. (1 articles) Michael Brenner
      6. (1 articles) Robert Rose
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